Salesforce Marketing Cloud Manager (Onsite)

Summary/ObjectiveBrief DescriptionThe Salesforce Marketing Cloud Manager is responsible for architecting and executing the backbone of our digital marketing efforts. This role designs and manages data-driven, automated journeys to ensure the right messages reach the right members at the right time, driving engagement and influencing behavior across channels. In addition, this position provides leadership and guidance to team members, ensuring alignment across campaigns, maintaining best practices, and fostering professional development within the marketing team.Key ResponsibilitiesArchitect and manage member journeys in Salesforce Marketing Cloud Journey Builder, utilizing workflow automations and SQL as necessaryBuild and maintain data extensions based on advanced segmentation strategies and SQL queriesBuild emails with dynamic content to personalize messaging, utilizing AMPscript where necessaryManage list uploads, conduct testing, and deploy emails and SMS messagesCreate forms and associated landing pages utilizing HTML as necessaryCollaborate with the Data Team to integrate Marketing Cloud with Salesforce CRM and other systemsDevelop journey, campaign and A/B testing reports to guide continuous improvement and decision makingOversee deliverability monitoring and marketing data hygieneLead, mentor, and manage additional marketing team members, providing direction, feedback, and support to ensure successful execution of marketing initiativesPartner with members of the Data, Marketing, IT, Product, Services, and Account Management Teams on data flows, campaigns and projectsStay up to date on Marketing Cloud features, best practices, and email marketing compliance Other related duties and projects as assignedQualificationsBachelor’s degree in Marketing, Computer Science, Data Analytics or a related field (or equivalent experience)5+ years management experience leading team members5+ years of hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation StudioProficiency in SQL for segmentation and query buildingExperience writing AMPscript and/or SSJS for dynamic content and personalizationBasic HTML skills for form and landing page creationExpertise with customer data sets, list creation and segmentationExperience with campaign performance analysis and reportingExcellent communication skills; ability to translate business requirements into technical executionHighly organized with strong attention to detailStrong project management skillsPreferredSalesforce Marketing Cloud Email Specialist, Developer and/or Administrator certificationsCloudPages experience in building forms and landing pagesHTML, CSS, and responsive email template development skillsFamiliarity with data integration via API or Marketing Cloud ConnectExperience with setting up SMS campaigns via Mobile StudioAbout ONEWelcome to ONE! While we’re headquartered in sunny Arizona, we’ve always got travel on our minds. We’re in the business of creating transformational technology and business solutions using our decades of expertise creating unique programs and products combined with next generation technology. With over 30 years of experience with some of the world’s most respected brands in the travel, finance, entertainment, technology, education and retail industries, we’re a leader in the loyalty travel solutions space.Join us and get ready to grow with us! Our passionate and talented team members encourage a collaborative work environment where ideas and innovation have no limit. We’re always looking for awesome new people to come aboard!We hope to welcome you to the team soon!What We Offer Exclusive Team Member Travel Discounts Affordable Medical Insurance 100% Employer Paid Dental and Vision Insurance HSA with Company Contribution 401(k) Basic and Voluntary Life & AD&D Pet Benefits Free Parking Amazing Culture!Office Highlights – Scottsdale, AZModern, Thoughtfully Designed Workspace Fully Equipped Onsite Gym Indoor Basketball Court ONE is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.