Performance SaaS Meta Ads Specialist

Job Title: SaaS Marketing Specialist (Meta & Google Ads) Location: Remote Company: TruckpediaAbout TruckpediaTruckpedia is a leading B2B SaaS company delivering cutting-edge Transportation Management Software (TMS) designed specifically for carriers and brokers. Our mission is to transform the trucking and logistics industry by enabling smarter, more efficient operations through modern technology and seamless communication. We empower carriers to streamline workflows, improve customer retention, and scale their businesses with ease.About the RoleTruckpedia is looking for a results-driven SaaS Marketing Specialist to manage and optimize Meta (Facebook/Instagram) and Google Ads campaigns. This role is ideal for someone with strong SaaS marketing experience and a solid understanding of Go-To-Market (GTM) strategies, who can help scale lead generation and strengthen our digital presence.What You’ll DoRun and optimize Meta & Google Ads campaigns for lead generationCreate high-performing ad copy, visuals, and landing page messagingTrack and analyze performance metrics (CTR, CPL, CAC, conversions)Manage website content updates and support basic SEO effortsBuild and manage email campaigns and CRM segmentationUse AI tools to streamline content creation and campaign workflowsProvide weekly reports with insights and optimization recommendationsWhat We’re Looking For3–5 years of experience in digital/performance marketing (SaaS experience required)Strong understanding of Go-To-Market (GTM) strategiesHands-on experience with Meta Ads Manager and Google AdsProven ability to manage budgets and optimize campaigns for ROIStrong analytical, problem-solving, and communication skillsFamiliarity with SEO basics, email marketing tools, and AI toolsWhy Join Us?Work with a fast-growing SaaS companyHigh-impact role with ownership and autonomyCollaborative and growth-focused teamOpportunities for professional development and career growth