Content & Growth Strategist

To bridge the gap between our high-level brand philosophy and the analytical rigor of sales. You will own the full content lifecycle—from the "Great Places" narrative in our blogs to the high-conversion CTAs in our drip campaigns—ensuring we don't just produce strong content, but valuable content thatgenerates measurable sales leads.Essential Functions and ResponsibilitiesMajor Responsibility:You will be responsible for translating our mission into a high-velocity lead generation engine, utilizing AI to scale production while ensuring every word adheres to the specific nuances of our industry andbrand.Brand & Voice OwnershipAct as the final "vibe-checker" for all content.Ensure 100% adherence to terminology (e.g., "spaces" not "stalls/spots") and our "vibrant, walkable cities" narrative.AI-Native ProductionLeverage an AI-stack to draft, research, and scale content for blogs, newsletters, and social media 3–5x faster than traditional methods.Utilize AI without losing brand "soul."Lead Generation & WorkflowsUtilize ZoomInfo WebSights to identify high-intent visitors.Build automated ZoomInfo Workflows that trigger personalized, nuanced outreach.Event & Sales IntegrationWork hand-in-hand with the Sales & Marketing Manager on trade shows and in-person events.Lead the strategy and execution for partner webinars focused on retention and new acquisition.Optimization & TestingPartner with Growth Operations to A/B test headlines, CTA buttons, and email structures to build a "pipeline of success" for the sales team.Job QualificationsRequired3–5 years in B2B Content Marketing or Growth Marketing.Technical Stack: Proficiency in ZoomInfo (WebSights/Workflows), Salesforce (or similar CRM),and AI tools (Claude, Jasper, etc.).Preferred QualitiesAnalytical Mindset: You prioritize MQLs and conversion rates over vanity metrics like impressions.