Commercial Marketing Director

As a Commercial Marketing Director - North America, you will be responsible for marketing, awareness, and demand generation for the commercial channel, including Education, SMB and enterprise vertical markets. You will work very closely with the channel partners and Acer sales, product management and marketing teams to support and accelerate commercial field marketing activities. This role is responsible for joint marketing plans, programs, commercial demand generation, partner launch activities, partner event management, sales promotions, partner communications, and program adoption. This position owns US commercial marketing MDF budgets and will be expected to accurately manage those budgets.Job DescriptionThis position will focus on strategizing, conceiving and implementing Commercial and Channel marketing programs to support Acer's overall indirect sales strategy. Will work with Acer America sales and marketing teams to ensure successful implementation of programs and policies with identified partners.Lead and develop a high-performing commercial/channel marketing team, providing direction, coaching, and prioritization to ensure alignment with business objectivesDrive team accountability for execution, performance, and continuous improvement across all partner marketing programsLead execution of distribution and DMR commercial marketing programs, including performance tracking, reporting, and end-to-end invoicing processesPartner directly with commercial channel stakeholders to develop and execute joint marketing plans, including strategic allocation of MDF to drive measurable ROIEvaluate partner-led events and initiatives, providing strategic recommendations to maximize engagement and business impactCollaborate cross-functionally with marketing teams to ensure alignment and integration with broader commercial marketing strategiesMonitor and optimize program performance to ensure alignment with Acer's overall revenue and sales objectivesGather, analyze, and translate commercial data into actionable insights to inform strategic decision-making, including: program performance vs. budget and revenue targets, partner purchasing behavior and sales trends, and market channel performance patternsEstablish and implement scalable processes, policies, and governance frameworks to ensure effective execution of commercial programsServe as the primary point of contact for channel partners regarding program execution, communication, and issue resolutionPartner with sales leadership to communicate program strategy, drive field alignment, and support execution across commercial teamsWork closely with finance and accounting to ensure accurate and timely processing of MDF claims, invoicing, and program-related financial activitiesExperience10+ years of experience in channel, partner, or commercial marketing within a technology or OEM environmentProven success managing MDF budgets and partner marketing programs with measurable ROIStrong understanding of VAR, distribution, and DMR channel ecosystemsDemonstrated ability to drive demand generation through indirect sales channelsExperience working cross-functionally with Sales, Product, and Marketing teamsBackground in PC hardware, devices, or enterprise technologyExperience supporting Education, SMB, and Enterprise segmentsFamiliarity with major distributorsLocation & TravelPreference for candidates based locally in the San Francisco Bay Area (or near Acer America offices)Remote candidates will be considered; however, approximately 50% travel is expected during the initial ramp-up period to build relationships, align with cross-functional teams, and gain familiarity with internal processes and partner ecosystemsAcer is an EEO employer that considers applicants for all positions without regard to race, color, creed, religion, gender, age, national origin, marital status, status with regard to public assistance, disability, veteran status or preferred orientation.