Senior Communications Specialist

Job Title: Senior Communications SpecialistJob #: 3401Location: Remote or Hybrid, PSTDuration: 3+ Month contractSenior Communications Consultant, Digital Publishing and Performance, Corporate Communications (P3)As a senior communication consultant on the Digital Publishing and Performance team you will be responsible for creating and distributing digital content across multiple platforms to optimize audience engagement. This role includes ensuring high-quality content production, strategic placement, and alignment with corporate communication goals. The specialist also refines content using performance metrics and supports ongoing strategy improvements under managerial direction.Key Responsibilities Include:Social Ad Deployment Proficiency in setting up and deployment paid social advertising on tools such as Meta Ads, LinkedIn Ads, X Ads to deliver editorial content to targeted stakeholder audiences. Data Analysis and Performance Optimization: Proficiency in using analytics tools (e.g., Quantum Metrics, Meta Ads, Sprinklr) to measure content performance and user engagement. Ability to interpret data to make informed decisions and optimize content and digital campaigns. Familiarity with dashboard creation and customization within these platforms. Data Interpretation and Insights: Ability to interpret data and extract meaningful insights that inform content and digital strategy. Skill in identifying trends, patterns, and anomalies in data. Performance Metrics and KPIs: Understanding of key performance indicators (KPIs) for digital publishing and content performance, such as page views, bounce rates, conversion rates, click-through rates (CTR), engagement metrics, and time on page. A/B Testing and Experimentation: Experience in designing, executing, and analyzing A/B tests and other experimentation methods to test different versions of content or digital assets. Data Visualization: Ability to create clear and compelling data visualizations. Skills in presenting data in a way that is easily understandable for stakeholders. Understanding of User Behavior Analytics: Familiarity with tools and techniques for analyzing user behavior on websites and digital platforms, such as heatmaps, user flow, and session recordings. Competitor and Benchmark Analysis: Skills in conducting competitor analysis and benchmarking digital performance against industry standards or competitors. Creativity and Innovation: Ability to think creatively and propose innovative ideas for content and digital strategies. Experience in developing engaging visual and written content that captures attention and drives engagement. Project Management: Strong organizational skills and experience managing multiple projects simultaneously. Ability to meet deadlines and work efficiently in a fast-paced environment. Education/Experience:Requires a bachelor’s degree in journalism, marketing, writing or other related field or equivalent experience.Typically, five or more years of experience in writing, data analysis, metrics reporting or similar field with at least two years of corporate communications experience.Technical CompetenciesAdvanced proficiency in office software, digital marketing platforms (Sprinklr, Meta Ads, LinkedIn Ads, X Ads), project management tools (Smartsheet), data analytics, content management systems, Adobe Creative Cloud design suite, and team collaboration tools (Workfront).SuccessSuccess is defined by effectively producing and distributing digital content that maximizes audience engagement, working in sync with the communications team to meet company goals, and continuously enhancing content based on performance insights and testsTop 3 Must-Haves (Hard and/or Soft Skills):Smartsheet experienceMeta Ads experienceSprinklr social listening experienceTop 3 Nice-To-Haves (Hard And/or Soft Skills)Experience with A/B creative testingBenchmarking + competitor benchmarkingData analysis and performance optimizationYears of experience: 6 - 10 years.Pre-Employment RequirementAll employment offers are contingent upon successful completion of our pre-employment screening that may include drug testing, background/criminal check, and if applicable, must meet eligibility requirements for access to classified information.APR Staffing is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.About APR StaffingAPR Staffing was born from the merger of two well-respected technical staffing firms in Portland. ieSolutions, founded in 2002, enjoyed an impressive reputation as one of the largest locally-owned and most respected technical staffing companies. Professional Resource Group, aka Data Resource Group, founded in 2009, also earned regional acclaim for being a fast-growing and highly-motivated professional staffing agency. Both companies have been recent award winners for the Portland Business Journal's Fastest-Growing Private Companies. The two firms, now as APR Staffing, make for one of the fastest-growing and most-respected professional and technical staffing companies in Oregon and Southwest Washington.Collaborating with our customers, we augment their workforce with technical and administrative professionals. We provide only high-caliber, professional-grade resources throughout the Pacific Northwest.