Community Liaison

PRINCIPAL ACCOUNTABILITIES AND ESSENTIAL FUNCTIONS:·      Drive business growth by spending a majority of the workday in the field developing referral relationships that result in eligible referrals.·      Educate referral sources and the community about the referral process, company differentiators and the ease of making referrals.·      Effectively articulate the benefits of private duty homecare services to both professional referral sources and consumers.·      Perform initial customer consultations to explain homecare services and complete service agreement.·      Develop new and ongoing referral relationships.·      Accurately generate required reports and documentation of activity including the Weekly Schedule, with designated timelines.·      Planning and execution of all digital marketing initiatives, including: PPC, SEO, Email, Social Media, display marketing campaigns to increase traffic, generate quality leads and referrals.·      Develop the marketing action plan by assessing community needs, outlining marketing strategy/objectives, qualifying key accounts and identifying specific marketing action items with measurable goals.·      Effectively communicate with the Agency team and referral sources.·      Maintain regular and predictable attendance.Perform other functions as deemed appropriate by the management team.REQUIRED JOB KNOWLEDGE AND SKILLS:·      Bachelor’s degree in Marketing, Business Management, or Communications preferred. ·      Related experience in a business development or community outreach in healthcare or homecare will be considered in place of an associate’s degree.·      Three to five years experience in the private duty homecare industry or similar experience preferred.·      Experience with public speaking with demonstrated presentation skills.·      Proficiency with Microsoft Office (Word, Excel, PowerPoint and Google Suites) applications, scheduling systems.·      Basic understanding of digital marketing: Social Media, SEO, and PPC.·      Demonstrate ability to work well with a team.·      Results-oriented.·      Ability to form relationships and maintain rapport with referral sources.·      Ability to listen and communicate clearly, fluently and diplomatically – both orally and in writing.·      Ability to remain flexible, resilient, calm and maintain a sense of humor in all situations.·      Present a well-groomed professionalism image.·      Ability to plan, organize, prioritize, delegate and accurately complete work activities within deadlines while managing interruptions.·      Work independently with minimal direction and/or supervision.·      Ability to generate goodwill for Agency with clients, their family members and referral sources. Demonstrate a strong commitment to client service excellence.·      Must be able to maintain verbal and written communication with co-workers, leadership team, supervisors, clients, family members, vendors and all business associates within or outside the Agency.·      Ability to lawfully work in the U.S.