VP - Digital Commerce, CPG, DTC

Overview As VP of Digital Commerce you will define and execute the enterprise DTC and marketplace strategy for durable CPG products, driving revenue, margin and customer lifetime value. You’ll own Amazon and other marketplaces, lead DTC transformation, and align MarTech, data, and catalog operations to enable a seamless omnichannel journey. The role focuses on scaling digital channels, optimizing data-driven decision making, and delivering measurable ROI through cross-functional leadership. This is a high-impact opportunity to shape a scalable commerce platform and partner ecosystem that supports sustainable growth. ResponsibilitiesSet and execute a unified strategy for DTC and marketplace channels to drive revenue, margin and CLV.Own Amazon and marketplace ecosystem strategy and operations including assortment, pricing, content, advertising, and vendor/3P relationships.Lead enterprise DTC transformation (platform selection/optimization, CRM, fulfillment, and customer experience engineering).Drive digital shelf improvements (content governance, SEO for marketplaces, A+ content, reviews, and catalog hygiene).Manage MarTech, PIM, PXM, and DAM ecosystems to ensure high-quality product data and scalable catalog syndication.Implement AI-enabled marketing productivity tools for creative optimization, targeting, personalization and measurement to improve ROI.Oversee media agency relationships and contractual terms (AOR, MSA, SOW) and define KPIs to ensure ROI.Leverage consumer insights to shape assortment, pricing and promotions across channels and segments.Design omnichannel customer journey strategies linking wholesale, retail, marketplace and DTC experiences.Lead day-to-day catalog management and cross-functional alignment for scalable processes.Build and lead a high-performing team across commerce, marketing, analytics and operations.Collaborate with supply chain, analytics, legal and finance to ensure viability and compliance of commerce initiatives. Key requirements10+ years in digital commerce/eCommerce or consumer-focused commercial roles in CPG, preferably durable goods.Proven Amazon and third-party marketplace expertise with a track record of growth and complex operations.Experience building and scaling enterprise DTC businesses including platform selection, CRM, fulfillment and subscriptions.Experience implementing MarTech and product data ecosystems (PIM/PXM/DAM) for catalog quality and omnichannel syndication.Hands-on experience with AI-powered marketing tools and measurement to drive ROI.Experience managing media AORs and contractual frameworks (MSA, SOW) with KPI discipline.Strong analytical capabilities and shopper insights to inform pricing and merchandising decisions.Leadership experience managing cross-functional teams with collaboration across supply chain, finance and legal.Bachelor degree; MBA or advanced degree preferred.leadership and people managementcross-functional collaborationdata-driven decision makingMarTech and product data ecosystems (PIM/PXM/DAM)AI-enabled marketing tools; marketing automation; personalizationSEO and digital shelf optimization