Dev Marketing Manager

About BuildkiteBuildkite’s CI platform is trusted by the world’s leading engineering teams, shipping software to over 1,000,000,000 daily users.Job OverviewWe’re looking for a Dev Marketing Manager to turn our strategy into a dev-first demand engine: campaigns, programs, and distribution systems that earn attention, create intent and move pipeline while compounding trust. You’ll be the operator who makes the narrative real in-market.The strategy is signal→proof→distribution→conversion, executed with discipline, measurement and a point-of-view that feels unmistakably Buildkite.We’re only interested in candidates who can run end-to-end campaigns with taste + rigor: building systems that scale, protecting quality and shipping programs that create real commercial outcomes, all the while avoiding generic devtools marketing playbooks.**This role requires the candidate to be located in the U.S. Pacific Time Zone.🚀 What You’ll DoShip a dev-first demand engineOwn campaign execution across priority pillars, from concept→asset plan→launch→iterationBuild programs that serve devs and buyers; credibility up top, clarity in the middle, conversion at the bottomCreate a repeatable cadence that aligns our Labs (Brand Systems + Dev Voice + GTM) intoBuild campaigns that feel like proof, not marketingTurn Buildkite user reality into high-signal campaigns; customer proof, deep technical artifacts, opinionated PoVsKeep campaign quality high with explicit standardsRefuse strategic drift; if the proof isn’t there yet, you slow down, tighten scope and help build what is neededOwn the distribution systemDesign and run channel strategy; where we show up, how often, what formats win, what gets refreshed, what gets retiredBuild durable amplification loops that don’t rely on heroics and crunchTreat distribution like engineering; inputs→controls→outputs→measurement→iterationPartner tightly with SalesDesign campaign-to-sales translation that works; no random asset dumpsCo-build the right artifacts with the Enablement owner and ensure campaigns land cleanly in the fieldAlign on sales-ready definitions per programOperate with commercial judgmentCreate clarity from the funnelDefine the signal taxonomy for demand programsNo vanity metrics. You’ll build clear, transparent measurement that respects realityReport simply and consistentlyRun an OS that compoundsYou’ll operate with a cadence that scales beyond any single person;Signal loop; capture→categorise→route→actionProof loop; identify gaps→co-build proof→validate→publishCampaign loop; brief→build→launch→measure→iterateDistribution loop; package→amplify→learn→refreshEnablement loop; objections→assets→usage→feedbackQuality loop; standards→review gates→sampling→course-correct🎨 What You BringThis role only works with strong judgment and the ability to ship systemsProven devtools/technical B2B marketing experience with clear commercial outcomesCampaign ownership end-to-endYou know what devs ignore instantly vs what earns attention and respectYou protect trust, avoid hollow claims, and insist on evidence and technical reviewStrong writing and messaging skills with rangeYou understand stage intent, what “good” looks like per stage and how to move it safelyYou can turn messy cross-functional execution into an operating model with guardrailsYou partner tightly while owning outcomesYou document decisions, tradeoffs, and learnings so momentum compoundsNice-to-havesExperience marketing CI/CD, DevOps or infra tools to both devs and technical buyersExperience running deep, narrow ABM and intent programs with disciplineComfort with GTM tooling (Attio, Clay), agentic workflows and automationHow We WorkAutonomously, with agency; you'll join a small team of high-performing ICs, with the ability to drive and influence business impact from the startAsync by default, with focused sync for decisions, pairing, and unblock momentsWe ship iteratively; small releases, tight feedback loops, measurable improvementsWe document and work in the open; decisions, risks, tradeoffs, fails, the lotWe aim for craft and delight, but we don’t worship polish over progress✨ Why Join BuildkiteAt Buildkite, we value kindness, autonomy, and collaboration. You’ll be joining a remote-first company where your work directly helps some of the world’s best engineering teams build and ship software faster and more safely.Competitive compensation, including salary and benefits packageFlexible, remote-first cultureMeaningful technical challenges at scaleOpportunities for professional growth, technical leadership, and cross-team influenceA collaborative, inclusive, and innovative culture where your ideas make a real impact🌈 Equal Opportunity EmployerAt Buildkite, we value diversity and celebrate all types of skills, backgrounds, and experiences. We’re dedicated to fostering an inclusive environment and providing reasonable accommodations throughout our recruitment process.If you need any accommodations or support during the application or interview process, please reach out to us at accommodations@buildkite.com.