Digital Marketing Strategist

SearchSolutionsEnrollmentStudent SuccessBrandingInstitutional StrategyDigital AdvertisingCase StudiesOhio Wesleyan UniversityThe University of MississippiKettering UniversityFlorida Southern CollegeUniversity of Texas at TylerTaylor UniversitySee AllDigital Marketing Strategists leverage a customer data platform (CDP) to segment prospective student audiences, develop personalized website campaign strategies, and use data from websites and other systems to identify high-yield attribution strategies and behavioral trends among user groups.Duties and Responsibilities: Website PersonalizationArchitect website personalization strategies driven by clients’ business marketing goals and objectivesCollaborate with internal team members across Copywriting, Web Development, and Digital Advertising teams to execute those strategiesBuild personalized website content interactions and campaigns in the CDPReporting and AnalysisCreate in-depth monthly and ad hoc reporting and analysis for the clients to which you are assigned using Google Analytics, Google Data Studio, and platform reporting toolsAnalyze data in aggregate, identifying short- and long-term trends and making thoughtful recommendations accordinglyClient InteractionFoster client-agency relationships through monthly strategy calls, acting as an expert partner for clients and advising on best practicesWork directly with clients to understand their objectives and KPIsInternal TeamShow thought leadership through contributions to team meetings, bringing forward ideas about process improvements, strategic testing, and ways to increase client satisfaction/campaign successKnowledge/Skills/Abilities:Excellent attention to detail and ability to effectively multitask in a deadline-driven atmosphereClear oral and written communication skills, both internally and externally, confidently speaking to and presenting on campaign performance with both clients and internal Digital team membersDemonstrated problem-solving skills and utilization of resources to work independently and troubleshoot arising issues before escalating to senior team membersDue to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basisPhysical requirement: Must be able to work at a computer for prolonged periodsCredentials and Experience:Bachelor’s degree required; Marketing/Advertising major or concentration preferred2 or more years of experience in a digital marketing campaign management role or experience with marketing automation or customer data platformsExperience analyzing and reporting on data trends with full understanding of digital marketing KPIs and success metricsExperience using and analyzing data visualization tools such as Google Data Studio and Google AnalyticsAbout CarnegieFor more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.Learn more about who we are, what we do, and what we care about.No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.