Sr. Manager - Market Activation

Please click on the following hyperlinks to review details.This will be considered together with our .Sr. Manager - Market Activation page is loaded## Sr. Manager - Market Activationlocations: IN KA - Ecity Corporateposted on: Posted Todaytime left to apply: End Date: May 21, 2026 (6 days left to apply)job requisition id: R-56649Role Summary: The Senior Manager – Market Activation will anchor and scale integrated market activation across B2C, B2B and channel ecosystems, with a strong focus on plumbing and dealer segments. This role requires a strong blend of sales and marketing experience to design and execute activation programs that engage customers and key stakeholders in the sales GTM ecosystem, driving tangible business outcomes across the channel, including off-take, visibility, and partner engagement. The role will also own central activation planning, standardization of formats, and execution excellence across regions, while leading market intelligence initiatives to generate actionable insights for pricing, visibility, and go-to-market strategy.Roles and Responsibility: 1. B2C Market Activation • Support and program-manage branding, content, and event planning for: o Plumbers' Meets o Dealers' Meets o Distributors' Meets • Ensure seamless execution of on-ground activation programs aligned with brand objectives • Lead continuous improvement initiatives across: o Activation formats and engagement approaches o Event design and audience engagement o Overall program effectiveness and ROI • Collaborate with sales and channel teams to ensure strong last-mile impact2. B2B Market Activation • Program-manage and lead B2B market activation initiatives including but not limited to: o Industry events, partner meets, and thought-leadership platforms o B2B newsletters and engagement properties • Drive continuous improvement across: o Activation formats and content storytelling o Event design and execution excellence o Partner experience and engagement effectiveness • Build scalable frameworks for consistent and high-quality B2B activation delivery3. Market Intelligence • Project-manage gathering and synthesis of objective market intelligence input for the retail market including but not limited to o Market share and competition benchmarking o Pricing study across key markets • Refine and enhance study framework and methodology based on pilot learnings • Synthesize study outputs into: o Clear, actionable insights in terms of focus markets and product segments o Recommendations for pricing strategy o Inputs for Retail GTM (Go-To-Market) decisions • Partner with cross-functional teams (Sales, Pricing, Strategy) to operationalize insights Key Skills & Competencies 1. Strong program management and execution capabilities 2. Deep understanding of channel sales and distribution ecosystems 3. Ability to link marketing initiatives to business outcomes 4. Expertise in event marketing and on-ground activations 5. Strong commercial acumen and market orientation 6. Data-driven decision-making and problem-solving skills 7. Strong stakeholder management across Sales, Marketing, and external partners 8. Continuous improvement and innovation mindset Experience & Qualifications • MBA/PGDM from a reputed institution • 5–8 years of experience, with: o Minimum 4 years in Sales / Channel Sales roles (mandatory) o Experience in market activation / trade marketing / channel engagement • Experience in B2B / channel-driven industries (Building Materials, FMCG, Durables, etc.) preferred.*Aliaxis' PurposeAliaxis has embarked on a positive journey with its "Growth with Purpose" strategy, implementing ambitious, urgent actions for sustainability and innovation that will pay off in the short term. By 2025, we will be focusing on the areas where we can create the biggest impact: on carbon reduction in our plants and on increasing the share of recycled content in our products. In conjunction, we will continue to develop more and better water solutions for society as a whole. We are looking for passionate people that want to be part of our journey and embrace the behaviors that we at Aliaxis stand for: We Dare to challenge the status quo, to innovate and to learn fast, We Care for the environment, our customers and each other, We Deliver by taking accountability for our decisions and actions. J-18808-Ljbffr