Social media coordinator

Social Media CoordinatorMabuhay VacationsAbout Mabuhay VacationsMabuhay Vacations connects the Filipino diaspora and travelers from the Philippines with unforgettable travel experiences across the United States. We serve travelers coming from Canada and the Philippines by providing curated travel solutions that feel personal, welcoming, and easy to navigate.We are looking for a creative, organized, and social-media-savvy Social Media Coordinator to help grow our digital presence and connect with Filipino, Filipino-Canadian, and international travel communities.The RoleThis is a hands-on junior role for someone who loves social media, travel, culture, and storytelling. You will help manage Mabuhay Vacations social presence across Facebook, Instagram, and TikTok, creating content that inspires travelers, builds community, and drives interest in our travel offerings.The ideal candidate is creative, trend-aware, comfortable using AI and design tools, and excited to create content that feels authentic to Filipino travelers and families.Key ResponsibilitiesManage Mabuhay Vacations social media presence across Facebook, Instagram, TikTok, and other relevant channels.Create, schedule, and publish social media content, including posts, stories, reels, TikToks, captions, and promotional content.Develop a monthly social media content calendar aligned with travel seasons, holidays, promotions, and Filipino community moments.Use tools like Canva, CapCut, Meta Business Suite, ChatGPT, and AI design tools to create engaging social assets.Monitor trends across travel, Filipino culture, family travel, immigration/visa conversations, and Filipino diaspora communities.Engage with followers by responding to comments, DMs, and community conversations in a warm, professional, brand-appropriate tone.Support short-form video creation, including scripting, editing, posting, and testing different content formats.Track social media performance, including follower growth, reach, engagement, clicks, and top-performing content.Recommend content ideas based on performance data and audience feedback.Maintain a consistent brand voice that feels welcoming, trustworthy, and culturally relevant.Qualifications02 years of experience in social media, content creation, digital marketing, or community management.Strong understanding of Facebook, Instagram, TikTok, Reels, Stories, and short-form video trends.Strong writing skills and ability to create clear, engaging captions.Native or fluent Filipino/Tagalog and English skills are highly preferred.Comfortable using Canva, CapCut, Meta Business Suite, TikTok, Instagram, and AI tools like ChatGPT.Creative eye for layout, visuals, typography, and storytelling.Organized and able to manage a content calendar and posting schedule.Interest in travel, Filipino culture, tourism, and community building.Analytical mindset with comfort reviewing basic social media metrics.Ability to work independently and bring fresh ideas to the table.Nice to HaveExperience creating TikToks, Instagram Reels, or YouTube Shorts.Experience managing or growing a social media account.Basic knowledge of paid social ads.Familiarity with Filipino-Canadian, Filipino-American, or Philippines-based travel audiences.Experience in travel, hospitality, tourism, or lifestyle content.Required qualifications:Legally authorized to work in the United States18 years or older