Director, Demand Generation

Job DescriptionThe Director of Demand Generation will plan, build, and run inbound and outbound marketing programs to drive and accelerate pipeline growth. You will help us define, execute, measure, and refine a creative, compelling, and effective marketing revenue strategy for our growing business. You will own the delivery of top-of-funnel activity, MQL goals, and revenue contribution attributed to marketing. Reporting to the VP of Marketing, youll be an integral part of helping AtDatas commercial team achieve its goals. Furthermore, you will directly manage the Inbound SDR to help manage top of funnel leads including all MQLs and inbound leads.Responsibilities Include But Are Not Limited ToStrategy: create and execute multi-channel demand generation strategies that are aligned to personas, audiences, and our sales objectives to support pipeline and revenue goals.Campaign Management: help construct and bring to life marketing programs, and successfully create and roll out highly targeted and broad demand generation programs that engage and advance interest across the prospect and customer lifecycle.Metrics: Own objectives across the marketing funnel; track and optimize performance at each stage in the funnel; and create a predictable demand generation engine. And continually optimize online and offline programs to ensure we are in-line with ROI goals.Analytics: Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making.Budget: Responsible for managing the budget and reporting on ROI.Required ExperiencePosition Requirements:Experience in a demand generation leadership role, preferably in the B2B data as a service space or a complex technical market with longer sales cycles.Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel.Understanding of marketing technology and automation systems, including HubSpot, Salesforce, Google Analytics, etc.Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programs.Direct experience managing SDRs or proven success in working closely with SDR teams.Data acquisition and management knowledge to support lead nurturing and outbound programs.Highly quantitative with a very strong understanding of data.A desire to work both at a strategic level and tactically on projects and campaigns.Excellent decision-making skills in regards to allocating marketing spend.Self-motivated and results-driven.Degree educated or similar experience.About AtDataAtData is a data-driven technology company whose fast, easy and secure email data services to help global marketers verify, enrich and connect customer emails instantly. Our goals are to help our customers take control of their first party email data collection, accelerate their marketing performance, minimize the cost of fraud and drive their data-oriented business strategies.We offer a friendly work environment where there are always opportunities to learn and grow.? This position includes a competitive salary and commission program with full benefits (including a matching company 401k plan), a generous calendar of company holidays, a flexible work location, open vacation plan and plenty of room for growth. We are an equal opportunity employer.Keyword: Director, Demand Generation