Marketing Manager

The ideal candidate for this role is curious, intrigued by marketing and enjoys a challenge. The Marketing Manager works closely with the Sales Manager and management to drive and execute the marketing strategy. This is a unique opportunity for exposure to several facets of marketing including email campaigns, designs, strategy, web and social media. What you'll be responsible for: Analytics Compile weekly, monthly and quarterly lead and sales statistics to measure effectiveness of various campaigns and lead sources. Analyze website traffic via Google Analytics to improve conversions and determine if revisions or additions to the site are needed. Website Update content on public website (www.cyrious.com) via Wagtail CMS. Update contact on customer training website (www.cyrioussoftware.com) via Dreamweaver. Manage SEO efforts. Email & Direct Marketing Design and execute several concurrent email campaigns to different targets. Design sales collateral to support the sales team’s efforts. Manage opt-in process and continue to build email list. Tradeshows & Events Determine show strategy and set event goals. Design all booth collateral, including: backdrops, banners, flyers and signage. Ensure all logistics are handled, including: travel arrangements and booth services. Measure and report on show ROI, number of leads, sales breakdown. Plan and execute CyrCon (user conference) held every 12-18 months. Social Media & Blog Build & maintain and editorial calendar for content placement across company blog and social media assets. Produce content: articles, customer interviews and testimonials, images, videos and more. Public Relations & Editorial Maintain editorial calendar to ensure mentions and placement in relevant articles. Build rapport with industry editors and columnists. We are eager to find someone who is: Is passionate about Marketing. Is proficient Internet and social media user. Likes a challenge and willing to learn. Is organized and detail oriented. Is a problem solver and resourceful. Is highly self motivated, who is capable of managing themselves. Familiarity with these programs will help you excel in the role: Microsoft Office suite. Google Apps, Adwords and Analytics. Photoshop and Dreamweaver. Wagtail (or previous experience with other website CMS platforms). Camtasia (or other video editors a plus!). The Role, Compensation and Benefits: This role is located in a new office that the company is opening in Ann Arbor, Michigan. This is a full time role. Pay is commensurate with experience. This position includes benefits. Interested? Send your resume and cover letter to ccarter@cyrious.com