Director Paid Media

Department12819 Enterprise Corporate - Brand: OperationsStatusFull timeBenefits EligibleYesHours Per Week40Schedule Details/Additional InformationFull time positionPay Range$75.40 - $120.65Major ResponsibilitiesMedia StrategyLead the development and implementation of an integrated media strategy that leverages advanced analytics and insights to drive business growth and strengthens the company's brand and marketing performance across all relevant channels.Champion full-funnel thinking across paid, social, and emerging channels.Lead the evaluation of media resources, trends, technology, and tools, challenging current processes with new thinking and opportunities, and maintaining a constant focus on improving the impact and efficiency of media investments.Media Planning and ImplementationOversee the adoption and integration of media technology solutions — including automation tools, advanced targeting, measurement, and attribution techniques — to enhance campaign effectiveness and operational efficiency.Modernize media planning by focusing on strategic integration with creative and marketing strategies. Align processes to embed media earlier in the campaign development process.Direct the development and optimization of cross-channel media campaigns, leveraging data analytics, audience segmentation, and real-time performance insights to maximize ROI and drive measurable business impact.Direct negotiation and management of media buys to ensure cost efficiency and value.Manage relationships and negotiations with media agencies, vendors, publishers, and technology partners to secure optimal placements, rates, and innovative opportunities.Champion the use of data-driven strategies, including AI, automation, and machine learning solutions, to continuously improve media performance and business outcomes.Integration and CollaborationServe as the connective tissue between media, creative, and marketing strategy teams to ensure aligned narratives, effective brief development, and end-to-end creative/media cohesion.Partner effectively with external agencies and internal stakeholders to lead partnerships and internal alignment, delivering a consistent and effective message across channels.Provide clear direction to media agencies, fostering a collaborative, integrated approach to strategy development and in-market execution.Leadership and DevelopmentDrive organizational change and capability building, leading the transformation of media-related roles, responsibilities, and skills, guiding teams through new ways of working, and fostering a collaborative, learning-driven culture.Deliver presentations and dashboards that provide strategic insights and recommendations to executive leadership on media performance and opportunities for growth.Provide clear direction to internal and external teams that offer analytics and technology support to optimize media investments and ensure efficient allocation of resources.Foster a culture of collaboration, creativity, and promote continuous upskilling in AI technologies, encouraging experimentation with generative AI and automation, recognizing achievements in AI-driven media strategy and excellence within the media strategy team.Designs and directs the work of the assigned area(s) of responsibility. Selects, coaches, and develops teams, setting objectives that align with organizational strategy to inspire and motivate the teams. Manages organizational talent through performance management, succession planning, and development. Designs and directs processes by which team and individual performance are recognized, feedback is consistently delivered, and performance is systematically improved. Develops and/or recommends operating and capital budgets and controls expenditures within approved budget objectives. Responsible for understanding and adhering to the organization's Code of Ethical Conduct and for ensuring that people actions, and the actions of employees supervised, comply with the policies, regulations, and laws applicable to the organization's business. Licensure, Registration, And/or Certification RequiredNone Required.Education RequiredBachelor’s degree in business, marketing, advertising or a related field.Experience Required7+ years of progressive experience in paid media strategy, with a proven track record of successfully managing large-scale campaigns across omni-channel platforms, preferably in a relevant industry (e.g., healthcare, retail, or related industries).Management experience at a media agency3+ years leading high-performing media teamsDemonstrated knowledge and experience leading media strategy planning and executionDemonstrated success managing multi-million-dollar media budget across traditional and digital channels.Knowledge, Skills & Abilities RequiredDeep knowledge of paid, owned, and emerging media channels, including digital, social, SEM, display, and influencer marketing, that leverage AI-driven targeting, personalization, and optimization.Demonstrated strategic thinker with proven experience creating executable strategies.Expertise in conducting data analysis, including the ability to identify, collect, and analyze data from various sources to draw relevant insights about leading and lagging media health metrics.Proficiency in applying market research, data analysis, and consumer insights to drive informed decisions.Can balance logical strategic thinking with adaptive and fast-paced thinking in an ever-changing marketing landscape.Has a deep understanding of consumers, demonstrating an ability to translate consumer insights into actionable media and marketing strategies.Can collaborate with diverse teams to articulate and transform media strategies into execution.Is able to manage multifaceted projects within a given period and budget.Can translate quantitative data into qualitative insights and effective strategies.Possesses the ability to inspire associates and clients, collaborating with them to create a culture of growth and innovation.Physical Requirements And Working ConditionsPreferred Job RequirementsPreferred EducationMaster’s degree in relevant business, marketing, or related field/industry.DISCLAIMER All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities. This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.Our Commitment To YouAdvocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:CompensationBase compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or trainingPremium pay such as shift, on call, and more based on a teammate's jobIncentive pay for select positionsOpportunity for annual increases based on performanceBenefits And MorePaid Time Off programsHealth and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term DisabilityFlexible Spending Accounts for eligible health care and dependent care expensesFamily benefits such as adoption assistance and paid parental leaveDefined contribution retirement plans with employer match and other financial wellness programsEducational Assistance ProgramNote: Eligibility for programs listed above may depend on your FTE or status (e.g., full-time, part-time, per diem, temporary, etc.); please ask a Recruiter for more information during an interview.About Advocate HealthAdvocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.Is responsible for leading the development, execution, and optimization of the organization's holistic media strategies across paid channels, ensuring alignment with overall business objectives, including driving growth and brand strength, with a consumer-first approach. This role serves as a change agent in building new capabilities, championing the adoption of AI-driven tools, and fostering a culture of experimentation. As a key member of the growth marketing leadership team, this role is responsible for driving innovation, leveraging data and consumer insights and cultivating a high-performing media team. Will also play a critical role in shaping the future of media, amplifying creativity, fueling brand love, driving growth and demonstrating measurable results. This position involves strategic investment planning and the successful in-market execution of media initiatives, partnering with enterprise brand strategy and growth marketing leadership to bring the brand to life across all media channels. As a leader, this individual is responsible for evaluating media effectiveness, recommending areas for improvement, and communicating progress to senior leadership and other functional leaders. This leader will act as a change agent, modernizing media capabilities and building a high-performing team.