Manager, Category Management & Sales Enablement

he Manager, Category Management & Sales Enablement is responsible for improving sales effectiveness by connecting strategy, data-driven insights, and field enablement. This role helps translate business priorities into clear sales actions, identifies opportunities through performance analysis and customer/channel insights, and equips the sales team with the tools, messaging, and capabilities needed to win in market. The position serves as a bridge across Sales, Category, Marketing, Revenue Management, and Operations to ensure the commercial organization is focused on the highest-value opportunities and supported with actionable recommendations.Key ResponsibilitiesPartner with sales leadership to help shape go-to-market priorities, selling stories, and customer strategies.Turn business data, customer trends, and performance results into actionable insights that improve decision-making and sales execution.Lead development of sales tools, playbooks, presentations, and other enablement materials that support customer conversations.Identify whitespace opportunities, risks, and performance gaps across customers, channels, categories, and brands.Support annual planning, customer strategy development, and ongoing sales performance reviews.Build clear, compelling narratives from syndicated data, internal data, and market intelligence to support strategic recommendations.Help prioritize and streamline the sales team’s focus by improving reporting, processes, and resource alignment.Partner cross-functionally with Category Management, Marketing, Finance, Revenue Growth Management, and Supply Chain to align strategy and execution.Support capability building across the sales organization through training, tools, and communication that improve field readiness.Track effectiveness of sales programs and enablement efforts, making recommendations for continuous improvement.What Success Looks LikeSales leaders have sharper priorities and clearer strategies.The organization has better visibility into performance drivers, opportunities, and risks.The sales team is equipped with more effective tools, insights, and messaging.Cross-functional teams are better aligned around commercial priorities.Insights are translated into action, not just reporting.Required QualificationsBachelor’s degree in Business, Marketing, Finance, or related field.5+ years of experience in sales strategy, category management, insights, sales enablement, revenue management, or related commercial roles.Strong analytical skills with experience turning data into clear business recommendations.Experience working with syndicated data, customer data, and sales reporting tools.Strong communication and storytelling skills, especially in presentations for leadership and customer-facing teams.Proven ability to influence cross-functional stakeholders and manage multiple priorities.Strong proficiency in Excel and PowerPoint.Preferred QualificationsExperience in CPG, retail, or other customer-facing commercial environments.Familiarity with tools such as NielsenIQ, Circana/IRI, retailer POS, or CRM/sales planning platforms.Experience supporting field sales teams and customer planning processes.Experience building presentations and strategic narratives for senior leaders or external customers.