VP of Brand and Packaging - Highly Premium Supplements - Fully Remote - USA

Morgan Mace is on the lookout for an exceptional VP of Brand on behalf of our client—a fast-moving, science-backed premium supplement startup poised for explosive growth and a high-value exit.The Big Opportunity Our client is launching a premium supplement brand built on gold-standard science: double-blind, placebo-controlled RCTs on hero protocols. The streamlined lineup features three tiers—Flagship Protocols ($45 clinical heroes, 2–3 SKUs), Core Blends ($32–37 natural-shelf staples), and Singles ($25–28)—capped at 12–15 SKUs total.This VP of Brand will be the first and most critical branding hire, shaping the entire visual identity, tiered packaging system, premium retail shelf presence, and every consumer touchpoint (DTC, practitioner kits, Amazon, beyond). Product dev is underway—delaying means building in a vacuum. Our client is moving fast.The Mandate Create a brand that commands premium multiples (think Nutrafol-level exits, not mass-market). Focus isn't raw revenue—it's revenue quality: high-trust channels, verifiable credibility (published RCTs, 300+ reordering practitioners), and a due-diligence story that wows sophisticated acquirers. Every decision ladders to maximum exit value from day one.Core PillarsClinical Authority — $60+ pricing justified by real, peer-reviewed RCTs per hero protocol.Practitioner Trust — 300+ active quarterly re-orderers as a premium credibility signal.Whole Foods Native — Packaging, pricing, and positioning designed from scratch to own that shelf—not just visit it.Key ResponsibilitiesBrand & Packaging Architecture Own the unified yet hierarchical three-tier system: Protocols signal clinical premium; Blends win mid-shelf; Singles crush Amazon thumbnails. Lead top-tier agency RFP and management ($500K+ annual creative budget). Define palette, typography, finishes, and rules that scream trust and value across all channels—practitioner, retail, DTC, e-comm, future big-box.Science-to-Premium Translation Turn $200K–$500K-per-study RCTs into irresistible brand equity. Craft packaging callouts, claims playbook, advisory board integration, and launch activations that feel authoritative yet desirable—never pharma or greenwashed.Whole Foods Mastery Build shelf-native from prototype one: planogram-ready, premium-natural aesthetic that stands out without clinical stiffness. Velocity story strengthens every reset.Practitioner Credibility Design sophisticated B2B kits, clinical leave-behinds, and education tools for functional medicine pros. Keep practitioner materials deep/science-heavy; consumer touchpoints accessible and compelling.Omni-Channel Execution Unified voice across DTC (Meta/YouTube/podcasts), TikTok Shop, Amazon, retail. Scale performance creative without diluting clinical positioning. Turn subscriptions into premium experiences (40%+ retention target).Brand as Exit Engine Track health metrics (awareness, NPS, retention, practitioner reorders) as valuation drivers. Evaluate every investment for multiple expansion. Enforce ruthless SKU discipline—no dilution.Who You AreExit-Value Architect — Brand decisions = financial decisions. You know why premium-clinical brands fetch 5x+ multiples.Science Communicator — Translate RCTs, mechanisms, and bioavailability into consumer desire + practitioner confidence.Premium Natural Expert — Proven Whole Foods native experience (buyers, resets, aesthetics).Visual Leader — Set clinical-premium standards; deliver flawless execution from scratch.Commercial Mind — Fluent in CAC/LTV/retention/pricing; justify spend via valuation uplift.Must-Haves7+ years brand leadership in premium wellness/supplements ($45–$90+ tier).Track record premiumizing brands via clinical claims, practitioner channels, upscale retail.Whole Foods/native premium retail experience.Clinical data translation without regulatory risks.7-figure agency budget management (strategy driver, not timeline manager).Why This Role Stands OutRock-solid foundation: profitable infrastructure, $100M+ ops backbone.Clear north star: built for multiples, not just revenue—you own that difference.Pivotal spot: product/channels/exit model set; brand determines 3.5x vs. 5.5x+.Founder access: high-trust, high-ownership.Build your team: 2–4 hires in year one.