Head of Performance Marketing

Head of Performance Marketing Level: Senior Manager / DirectorLocation: New York, NY (onsite)$180k-$215k + EquityOverviewWe’re partnering with a high-growth, venture-backed consumer platform to hire a Head of Performance Marketing. The company has already built a strong multi-channel acquisition engine and validated paid social as a high-potential growth lever.The opportunity now is to build a world-class paid acquisition system from the ground up—not by managing campaigns, but by engineering the underlying infrastructure: audience architecture, attribution, testing frameworks, and data systems.This is a technical builder role, not a traditional performance marketing position.What You’ll OwnBuild and own the paid acquisition engine end-to-end across Meta, TikTok, YouTube, and GoogleDesign and implement audience architecture from first principles, including:First-party data segmentationLookalike modelingBehavioral and demographic targetingDevelop a rigorous testing framework across:CreativeAudiencesLanding pagesBid strategiesOwn the attribution layer, including:Conversion trackingMulti-touch attribution modelsChannel performance measurementAnalyze performance at a cohort and unit economics level (CAC, LTV, CPL) and drive optimization decisionsPartner with engineering to build the data infrastructure connecting paid channels to CRM and downstream outcomesEvaluate and manage the paid marketing tech stack (analytics, attribution, enrichment, optimization tools)The Technical BarThis role requires deep technical fluency. We are not looking for someone who operates primarily within ad platform UIs.The right candidate will:Build custom audiences using first-party data, enrichment tools, and behavioral signalsUnderstand auction mechanics across platforms and optimize for delivery efficiency and audience overlapBe comfortable working in SQL and analytics tools to independently analyze performanceHave experience building or contributing to multi-touch attribution modelsApply statistical rigor to testing (sample size, confidence intervals, avoiding false positives)Ideal Experience3–6 years in a highly analytical, execution-heavy role such as:Performance marketingGrowth / marketing engineeringGrowth analytics or data science applied to acquisitionHas owned a paid program end-to-end (tracking → execution → analysis → optimization)Strong proficiency with SQL and data analysis toolsDemonstrated ability to ramp quickly on new tools and systemsExperience in consumer-facing businesses or high-consideration categories (e.g., legal, financial services, healthcare) is a plusWhat This Role Is (and Is Not)This is:A systems-building role focused on engineering acquisition at scaleA highly analytical, data-first positionAn opportunity to define the playbook from scratchThis is not:A campaign management or creative-first marketing roleA position reliant on agencies or external support for executionA role for someone who prefers established playbooks over building new onesIdeal Candidate ProfileA performance marketer with unusually strong technical depth, orA quantitative operator (analytics, data, engineering) who has moved into growthIn both cases:Thinks in systems, not campaignsTrusts data over intuitionUnderstands the mechanics behind performance, not just the outputsBottom LineThis is a rare opportunity to build a paid acquisition engine from first principles at a company with strong early traction and clear product-market fit.We’re looking for someone who doesn’t just run campaigns—but builds the system that makes them work.