Senior Demand Generation Manager

Senior Demand Generation ManagerRiskExec is a compliance analytics platform that helps financial institutions stay ahead of evolving regulatory requirements while improving operational performance. As we scale, building consistent, high-quality pipeline is critical to supporting revenue growth.What You Will OwnMarketing-sourced pipeline generation through integrated campaigns across digital, events, and sales-aligned programsDigital demand programs: organic and paid acquisition (search and social), webinar and virtual event programs, lifecycle nurture campaigns, and landing page optimizationIndustry and field marketing: conference strategy, event-driven campaigns, and regional or account-focused field programs that generate measurable pipelineAccount-based marketing aligned with target account and pipeline prioritiesCampaign performance analytics: conversion rates, cost efficiency, attribution modeling, and contribution to bookingsMarketing investment allocation: adjusting spend and effort based on pipeline coverage, conversion performance, and deal progression signalsHow You Will Drive ImpactYou are accountable for generating qualified pipeline that aligns with revenue targets and sales priorities. Campaigns are designed and optimized based on their ability to produce opportunities, not surface-level engagement metrics.You continuously evaluate performance, reallocate investment, and refine programs to improve efficiency and pipeline coverage. You partner with Sales to ensure alignment on target accounts and with Revenue Operations to maintain clear visibility into performance and attribution.Decision-making authority: You own channel mix, campaign design, and budget allocation within your programs. You have a direct line to Sales leadership for pipeline alignment and to Revenue Operations for attribution and reporting.Cross-Functional & Executive InterfacesSales Leadership: Your primary alignment partner. Align campaigns to target accounts and pipeline priorities using data on pipeline coverage, conversion, and account performance. Incorporate feedback from active opportunities into program strategy.Revenue Operations: Your partner for attribution, reporting, and pipeline visibility. You co-own the definition of marketing-sourced vs. marketing-influenced pipeline.Product Marketing: You consume the messaging and positioning frameworks they create, translating them into campaign-ready content and demand programs.VP Marketing: You report directly here and are accountable for pipeline contribution and performance against marketing's role in revenue generation.AI Transformation: Your partner on the application of AI across marketing programs, including workflow automation, campaign optimization, and data enrichment. Collaborate to test, implement, and scale AI-driven approaches that improve efficiency and pipeline performance.QualificationsRequired (Non-Negotiable)58+ years in B2B SaaS demand generationDemonstrated ability to generate measurable pipeline and opportunity impactExperience executing multi-channel campaigns including digital and industry eventsStrong collaboration with Sales and Revenue OperationsData-driven approach with fluency in conversion metrics and attribution modelPreferred (Additive, Not Gating)Experience marketing to banks, credit unions, or mortgage lendersFamiliarity with account-based marketing strategies and toolingActive HubSpot Inbound certificationSEO certification within last 5 yearsGoogle Ads certification within last 5 yearsTraits That Win at RiskExecYou manage pipeline with a clear view of conversion, coverage, and gaps, and use that visibility to guide prioritization and investment decisions.You move fast and continuously iterate based on performance data, launching, learning, and optimizing on a consistent cadence.You think like a revenue operator, not a marketing generalist. You understand the full funnel from first touch to closed-won and optimize across it.You build repeatable, scalable campaigns that can support growth across segments and evolving go-to-market motions.You are comfortable being held to a number. You are accountable for measurable impact and treat pipeline targets as a core part of your operating model.Why This Role MattersRiskExec's growth depends on consistent pipeline generation within a defined set of financial institutions operating under regulatory pressure. Our platform delivers real value to customers, but translating that value into a steady flow of qualified opportunities requires a disciplined, data-driven demand engine.This is the role that builds that engine. You are responsible for turning market opportunity into predictable pipeline by aligning programs to target accounts, optimizing performance based on real conversion data, and ensuring marketing is directly contributing to revenue outcomes.Your work improves pipeline coverage, increases efficiency across channels, and creates a repeatable system that supports sustained growth across both mid-market and enterprise segments.For a demand generation marketer who wants to build a pipeline machine at a company where marketing is a strategic lever, not a cost centerthis is the role.Why Join Our Team?You'll join at a true inflection point, with the opportunity to define the next-generation operating model and leave a lasting imprint on how the company scalesYou'll contribute to a growing, purpose-driven fintech product making compliance easier and fair lending more transparentYou'll work with modern tools and frameworks in a supportive, learning-focused environmentYou'll have the opportunity to shape how we scale our technology, modernize legacy systems, and innovate for the futureYou'll join a collaborative team that values ownership, integrity, and continuous improvementYou'll receive a competitive compensation and benefits package, including health, dental, vision, and 401(k) with company matchRiskExec's Core ValuesWE PUT CUSTOMERS FIRSTWe keep our clients at the heart of everything we do. We build strong, trusting partnerships by prioritizing open communication and responsiveness, ensuring our platform always aligns with their needs. Their success is our shared commitment.WE INNOVATE WITH PURPOSEWe build thoughtful, high-quality solutions that deliver maximum impact, strategically crafted to solve complex challenges with a best-in-class, evolving platform.WE ARE FASTWe deliver with speed and precision, acting quickly and nimbly without ever sacrificing accuracy.WE ACT WITH INTEGRITYWe believe open honesty is the foundation of every strong relationship. We aim to build trust in every interaction, fostering reliable partnerships with our clients and within our team.WE SUCCEED TOGETHERWe believe our collective strength drives our success. We move forward as one team, valuing diverse perspectives and fostering a culture of continuous learning and bold ideas to elevate each other.WE GROW AS A TEAMWe embrace every challenge as an opportunity to improve. When we fall short, we fix issues collaboratively, and prioritize solutions over blame.