VP, Health Individual Segment Leader (UpToDate)

Drive revenue growth, engagement, and marketing initiatives for the Individual segment through continuous optimization and new product offerings. Manage and oversee all B 2 C and ecommerce activities including the Up. To. Date storefront. Oversee the development and implementation of segment-specific go-to-market strategies including pricing by package, country and subsegment, channel management, sales team management, partnerships, spend allocation, subscriber experience and subscriber renewal programs. Contribute to the long-term product and technology vision for the Individual portfolio. Oversee product positioning and messaging within the segment. Support product strategy grounded in market insights, user data, innovative trends, and competitive analysis. Oversee eCommerce strategy and execution. Lead license compliance strategy, programs, and team. Analyze market trends and oversee research to identify opportunities and threats. Create and manage segment P&L, sales forecasts, and ...Leader, Leadership, Health, Financial Planning, Healthcare, eCommerce, Business Services