Web Content Specialist

Web Content Specialist needed to assist in the development and maintenance of our client's digital content strategy on web and mobile channels. Knowledge of Adobe Target, Adobe Analytics, taxonomy, digital asset management, content management systems (CMS), search engine optimization (SEO) and online/digital metrics using industry best practices. Implement and monitor our client's online and digital properties for usability, relevance, and member engagement in support of the corporate marketing plan and brand. Collaborate with Marketing and Digital staff and other internal business units/vendors to ensure timely/accurate implementation of digital content enhancements/requirements to support business needs and member experience.ResponsibilitiesAuthor, QA and publish content within Adobe Experience Manager to support Marketing & Business initiativesAnalyze and report testing and optimization results, content initiative results and make recommendations for future redesigns and testing, and campaigns and projectsCreate, edit, test, optimize and evaluate digital experiencesCollaborate with the User Experience (UX) and Digital teams as content management lead for new feature creationConduct content audits across channels to support business needs and identify deviations from approved content strategy and recommend corrective actionPartner in the create, maintenance, and execution of the digital content calendarDevelop/recommend changes to improve usability of digital content, functionality, interactivity, and usability of site(s) to managementServe as expert in Mobile content management, providing training and creating documentation as needed to assist other content contributorsRepresent Web & Content Strategy team at meetings with business units and other Marketing teamsReview all content and digital/online properties to ensure compliance with corporate brand standards, marketing style guides, and legal requirementsTrack/coordinate implementation of digital content enhancements/development and ensure deadlines are metWork with internal content authors and designers to ensure content meet digital best practicesPerforms other duties as appropriateQualificationsBachelor's Degree in a related field or the equivalent combination of training, education, and experienceEffective verbal and written communications skillsExperience in content delivery, management, retrieval systems and production for high traffic websites (Adobe Experience Manager)Experience in translating complex concepts, customer needs, motivations and behaviors into easy-to-understand interactive experiences and deliverablesExperience in using web analytics software (Adobe Analytics)Knowledge in interactive usability best practices and conceptsKnowledge of interactive design and information architecture related to content strategyKnowledge of SEO strategy as applied to contentMaintain current knowledge of digital and online technologies, best practices, trends, issues, editing and authoring toolsManaging multiple priorities independently and/or in a team environment to achieve goalsOrganizational, planning and time management skillsSkill influencing and building consensus with business partnersSkill navigating multiple screens and PC applications and adapting to new technologiesDesired - Familiarity with using web analytics software (Adobe Target, Adobe Analytics, Google Analytics)Desired - HTML skills, including knowledge of CSS, JavaScriptDesired - Experience in various content management systems (Adobe Experience Manager preferred)Desired - Knowledge of the financial services environment and our client's functions, policies, procedures, products, and servicesDesired - Experience working in a demanding, fast paced, creative environment similar to an advertising agency