Account Manager

Business OverviewBarrows is a commerce experience agency dedicated to building the world’s leading experiences for brands and retailers. We combine creativity, strategy, and technology to turn moments of shopper engagement into moments of conversion. From shopper marketing and category transformation to retail toolkits, display design, CX strategy, and store design, we deliver end-to-end solutions that don’t just meet expectations, they reset them.Backed by the scale and innovation of VML and WPP, we bring clients access to the best tools, technology, and talent as a sustainable competitive advantage. What sets us apart is not just what we deliver, but how we deliver it: a global team united by a can do spirit, relentless curiosity, and the belief that remarkable commerce experiences can transform both brands and the people who shop them.Roles and ResponsibilitiesBarrows is looking for a new, energetic, vibrant Account Manager to support the front end of their core business. The Account Manager is responsible for developing and maintaining a trusted relationship with the client and supporting a spirit of partnership. This role will be proactive in learning about the client’s business needs and company culture, educating the project team, identifying new business opportunities, and providing a high level of service in managing and building deep, sustainable client relationships.In addition to bringing this killer attitude, energy, and veteran skill set, they must be able to lead clients and teams with the following key accountabilities:Navigate, research and distill brand, consumer, shopper and category data to infer critical and actionable insights that dictate strategic visionDevelop commerce-forward strategy, delivering direction and execution for all core projects and client programs in conjunction with SVP of North American StrategyWrite a compelling narrative that takes mountains of data, and transforms it into an impressive sales story for clients and retailersCollaborate with Client Partnership and Creative leadership to deliver bulletproof end-to-end strategic commerce ideasEmbrace the role of thought leader, owning every room (virtual or physical), being a true partner to every client team as an industry persona and senior leader at BarrowsCommunicate strategic visions to clients; help clients socialize strategy to their greater organizationExhibit a deep understanding of the US traditional retail landscape (mass, grocery, drug, liquor, c-store) inclusive of nationwide channel variation, with nuanced knowledge of top retailers (Walmart, Kroger, Target, Walgreens, Total Wine, 7-11)Collaborate, and inspire inter-agency partners, bringing a deep understanding of end-to-end strategy from ATL to BTL, ensuring Barrows is driving shelf-back programming and ideas where possible and leading from a commerce lensQualifications8+ years of agency and/or strategy experience in brand, trade or shopper marketing or category management/salesBachelor’s degree in related fieldSuperior storytelling ability with excellent presentation skillsPolished writing ability with professional toneExperience developing category or retailer led BTL programming, retail strategy, and shopper journeys strongly preferredBring forth a passion for the psychology behind how and why shoppers make purchase decisionsExhibit a deep understanding of the US retail landscape, inclusive of channel variation and top retailers in the marketplaceToolkit and BTL experience preferredShopper experience and holistic 360-degree planning preferredAbility to adapt to changing priorities, while working quickly against short deadlinesAbility to work in the office 3 days a week (Tuesday, Wednesday, Thursday)Salary and BenefitsThe salary range for this role is $67,000 - $85,000*exact compensation will be determined based on individual experienceBenefits include:Unlimited PTOMedical, Dental, Vision (with an option for free medical care!)401K with a % matchVarious maternity/paternity leave optionsFully funded disability and life insurance optionsHeadspace subscriptionWellness Stipendand more....