B2B Marketing Manager

Designation: Marketing Manager (3-6 years)Location: BostonDepartment: MarketingEmployment Type: Full-TimeAbout the RoleWe are seeking a driven, creative, and hands-on Marketing Manager with 2–3 years ofmarketing experience, ideally in a B2B environment. This role is perfect for a marketer whoenjoys wearing multiple hats—content creation, digital marketing, communications, campaigns,event marketing, and field marketingYou will help plan and execute high-impact marketing programs that strengthen our brand,support sales, elevate our presence at industry events, and generate measurable pipeline. Thisrole offers exposure to senior leadership and the opportunity to help shape how we show upacross channels and customer touchpoints.Key ResponsibilitiesContent Creation & Storytelling Develop, write, and edit content including blogs, case studies, web/landing pages, emailcopy, sales collateral, infographics, and social content. Support long-form content projects such as white papers, presentations, newsletters,and campaign assets. Ensure all content aligns with brand voice, messaging, and strategic priorities.Digital Marketing Execution Manage website updates, social channels, and email campaigns. Support SEO initiatives through content optimization and keyword research. Manage digital campaigns across organic, paid, and partner channels with clear trackingand reporting. Assist in marketing automation workflows and nurture programs (HubSpot, Pardot,Marketo, etc.).Communications & Brand Support Draft and support internal/external communications including announcements, pressreleases, and executive messaging. Maintain strong brand consistency across channels, creative, and campaigns.Campaign Management Support planning and execution of integrated marketing campaigns across digital,content, events, and sales motions. Coordinate cross-functionally with product, sales, customer success, and leadershipteams to deliver cohesive campaigns. Track performance metrics and provide insights to improve campaign efficiency andROI.Event & Field Marketing Assist in planning, promoting, and executing industry events, trade shows, andconferences. Coordinate pre-event, on-site, and post-event activities—including booth logistics,collateral, lead capture, meeting scheduling, and follow-up. Partner with sales and leadership to support field marketing efforts such as regionalevents, customer dinners, webinars, and partner activations. Manage event budgets, timelines, vendor relationships, and deliverables. Track event performance, lead impact, and contribution to pipeline.Required Skills & Experience 2–3 years of experience in marketing, ideally in B2B. Strong writing and editing skills with demonstrated content creation experience. Solid understanding of digital marketing fundamentals, metrics, and tools. Experience supporting or coordinating events, trade shows, or field marketing programs. Ability to manage multiple projects and meet tight deadlines in a fast-paced environment. Excellent communication, organization, and collaboration skills.Preferred Qualifications Experience in SaaS, technology, aviation, logistics, or e-commerce industries. Basic design skills (e.g., Canva, Adobe Creative Suite, Figma). Comfortable with marketing analytics tools (GA4, HubSpot, Looker, etc.).Seniority LevelAssociateIndustryWarehousing and StorageTransportation, Logistics, Supply Chain and StorageEmployment TypeFull-timeJob FunctionsMarketingSkillsB2B MarketingEvent PlanningTrade ShowsDigital Marketing