Marketing Analytics Manager

Joining Collibra’s Go-to-Market Operations teamCollibra is looking for an experienced, data-driven Marketing Analytics Manager in its Go-To-Market Operations team to support the Marketing team.This person will report to the Senior Director, Business Intelligence & Data Analytics and will work alongside a talented team of data and BI specialists.The analytics team works with the rest of the marketing organization and cross functional partners to provide insight-laden reporting, analytics and data models that drive business value for both our digital channels as well as our B2B marketing and sales funnel.This is a hybrid role based in our Raleigh office. Our hybrid model means you’ll work from the office at least two days each week. This setup helps us stay connected, work more closely together, and keep making progress as a team.Marketing Analytics Managers at Collibra are responsible forBuilding, maintaining, and updating Marketing dashboards in Tableau to help measure business performanceCollaborating with internal and external stakeholders on campaign planning (targeting, strategy, objectives, and measurement) to set clear and measurable objectivesAnalyzing Marketing KPIs to assess campaign and program effectiveness as it relates to the company’s Marketing MixPresenting findings and actionable recommendations to the leadership teamMonitoring the Demand Waterfall/lead funnel to track lead flow and conversions, as well as performing routine diagnostics to identify breakdownsYou have4+ years experience working in Marketing AnalyticsExperience with web analytics reporting (GA4) and reporting from digital ad platforms (LinkedIn, Google, Bing)An understanding of core Marketing processes and metrics (Marketing automation, lead routing & management, sales funnel, pipeline attribution, etc...)Proficiency in Salesforce and TableauFundamental SQL skills with ETL familiarityA bachelor’s degree or equivalent related working experience is requiredThis position is not eligible for visa sponsorshipYou areAn independent thinker that still thrives in a team environmentAbility to translate analytics to actionable business outcomesAnalytical skills with an attention to detailA problem-solverInnovative and creativeEager to learnCommunicative with strong presentation skillsComfortable in a fast-paced, rapid-growth settingMeasures of successWithin your first month, you will develop a solid understanding of the Marketing business framework.Within your third month, you will regularly contribute to Marketing reporting updates and share findings and recommendations from your analyses that guide business outcomes.Within your sixth month, you will develop new dashboards that align to Collibra’s marketing reporting and business needs that provide actionable opportunities for pipeline growth.Compensation For This RoleThe standard base salary range for this position is $116,000 to $145,000per year. This position is not eligible for additional commission-based compensation. Salary offers are based on a combination of factors, including, but not limited to, experience, skills, and location.In addition to base salary, we offer equity ownership at every level, bonus potential, a Flex Fund monthly stipend, pension/401k plans, and more.Benefits at CollibraCollibra recognizes and values that everyone has different needs, interests, and life goals. We built our benefits program with flexibility in mind to support you and your loved ones through a diverse range of circumstances and life events. These flexible offerings sit on a foundation of competitive compensation, health coverage, and time off. Learn more about Collibra’s benefits.We create inclusion and belonging through how we onboard, meet, connect, engage, and communicate. Learn more about diversity, equity, and inclusion at Collibra.At Collibra, we’re proud to be an equal opportunity employer. We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone.With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category. If you have a need that requires accommodation, let us know by completing our Accommodations for Applicants form.