Brand Marketing Manager - Social Media

Your Role on Our TeamThe Social Media Manageris responsible fordeveloping and executing a cohesive social media strategy thatdrivesmeasurable growth, strengthens onlinepresence, and deepens customer engagement across allcoresocial platforms. This role leads a team and collaborates closely with Brand, Creative, and Customer Service teams to deliver impactful content and real-time engagement that reflects the brand's voice and values.You'll be DISRUPTIVE through these duties and responsibilities:Leadership & VisionDefine and lead a multi-year social media vision and strategy aligned to overarching businessobjectives, brand positioning, and revenue growth targets.Build, mentor, and scale a high-performing social team with clear performance expectations, development plans, and measurable outcomes.Serve as the executive subject matter expert on social trends, platform evolution, and digital culture,advisingsenior leadership on risks and opportunities.Growth & Demand GenerationArchitect and execute data-driven social strategies that drive measurable impact across brand awareness, engagement, lead generation, and customer retention.Partner with Performance Marketing to align organic and paid social strategies,optimizingfull-funnel impact and ROI.Establish KPI frameworks and attribution models to quantifysocial'scontribution to pipeline, revenue, and customer lifetime value.Content & Brand StrategyOversee development ofdifferentiated,insight-led content strategies tailored to platform behavior and audience segmentation.Ensure all social storytelling reinforces brand positioning, strengthens thought leadership, and supports integrated marketing campaigns.Identifywhitespace opportunities and emerging platforms to expand reach andmaintaincompetitiveadvantage.Community Intelligence & Reputation ManagementOwn the development and governance of community standards and internal social policies to protect brand integrity and ensure scalable engagement.Lead proactive social listening and sentiment analysis to surface actionable insights that inform product, marketing, and customer experience strategies.Develop crisis-response frameworks and escalation protocols to mitigate reputational risk and ensuretimely, aligned communication.Analytics & Executive ReportingTranslate performance data into executive-level insights, strategic recommendations, and forward-looking growth initiatives.Continuously test,optimize, and refine channel strategies based on performance trends and audience behavior.Present regular performance narratives to leadership, clearly articulating impact, learnings, and investment priorities.The TOOLS you'll bring with you:Bachelor's degree in Marketing, Communications, or related fieldrequired7+ years of progressive social media experience, including 2+ years leading a teamProventrack recordof developing and executing multi-channel social strategies that drive measurable business growthDemonstrated success scaling brand presence across emerging platformsStrong analytical background with ability to translate data into strategic recommendations for executive leadershipExperience using enterprise-level social listening and management platforms (e.g., Sprinklr)We provide these great perks and benefits:Robust health, dental and vision insurance plansGenerous 401 (K) savings planEducation assistanceOn-site wellness, fitness center, food, and coffee service * And many more, check out our benefits site HERE. Milwaukee Tool is an equal opportunity employer. Apply Now