Lead Retail Sales Associate

Location: Surterra Wellness Fort Myers DispensaryDirect Supervisor: Store Manager IN A NUTSHELL… The Lead Retail Sales Associate is a key driver of both customer experience and sales results. This role combines operational oversight with sales leadership by modeling exceptional customer service, coaching associates in effective selling techniques, and helping the team understand how daily actions impact business performance. As a product and industry expert, the Lead guides customers with confidence, builds loyalty, and fosters a culture of accountability and results. WHAT YOU WILL BE DOING Act as training ambassador: support new hire orientation, new product launch education, and skill development of the team. Coach associates on consultative selling techniques, cross-selling, and upselling to maximize customer value and store performance. Partner with the Store Manager to communicate key business results, sales goals, and performance metrics to the team; reinforce actions that drive success. Assume the role of Manager on Duty as needed, responsible for operational tasks including opening/closing, banking, and store security. Model best-in-class service that consistently exceeds customer expectations and builds long-term relationships. Provide customers and caregivers with expert cannabis recommendations, including therapy goals, product effects, dosing, and methods of consumption. Participate in the patient intake process, entering and maintaining appropriate records in compliance with privacy and regulatory standards. Accurately process and complete customer transactions using point-of-sale systems. Appropriately resolve customer concerns, inspiring long-term loyalty and trust in our brands. Support merchandising and promotional execution, ensuring displays and product knowledge align with current campaigns. Maintain accurate records of all activities in accordance with state and federal regulations. Foster a positive team culture built on collaboration, accountability, and continuous improvement. Perform other related duties, responsibilities, or special projects as assigned to support overall store operations and business success. EXPERIENCE AND SKILLS YOU'LL BRING Required Age 21 or over High School Diploma or equivalent Valid Government-Issued Photo ID 2+ years' experience in Retail or a similar customer-facing environment where sales and service are critical Demonstrated ability to drive sales results and influence others Flexible availability, including evenings, weekends, and holidays Strong attention to detail with the ability to multitask, plan, and manage time effectively Excellent communication and interpersonal skills Ability to de-escalate and resolve customer concerns professionally Proficiency in Microsoft Office Suite Preferred Proven track record of leadership capabilities Experience in coaching and developing retail teams on sales skills Cannabis industry experience a plus PHYSICAL REQUIREMENTS Ability to remain in a stationary position for prolonged periods Ability to assist with lifting stock and materials Ability to move around the store and retrieve product as needed YOU WILL BE SUCCESSFUL IF YOU… Are motivated by results and take pride in exceeding sales goals Can translate business results into clear action for your team Lead by example through a hands-on, collaborative approach Thrive in a fast-changing environment Inspire trust and respect from peers and customers alike