Senior Business Analyst - Conversion Rate Optimization (CRO)

Senior Business Analyst – Conversion Rate Optimization (CRO)Location: New York, NY, Hybrid. Rate: Best competitive rate.Position OverviewWe are seeking a Senior Business Analyst – Conversion Rate Optimization (CRO) to join the EyeBuyDirect team at Luxottica. This role is responsible for driving e-commerce performance through data-driven experimentation, analytics, and user behavior insights.The ideal candidate will lead A/B testing initiatives, analyze customer journeys, and deliver actionable recommendations to improve conversion rates, engagement, and overall revenue.Key ResponsibilitiesDesign, execute, and analyze A/B tests across key e-commerce funnels (homepage, PLP, PDP, checkout).Develop and manage a CRO roadmap aligned with business goals and optimization opportunities.Utilize analytics tools (Google Analytics 4, experimentation platforms, heatmaps, session replays) to evaluate user behavior and site performance.Define test hypotheses, KPIs, and ensure statistical validity of results.Measure and report the impact of experiments, providing actionable insights to stakeholders.Conduct both quantitative and qualitative user research to identify optimization opportunities.Collaborate cross-functionally with UX, Product, Marketing, SEO, and Engineering teams.Manage CRO tools and coordinate with third-party vendors when required.Required QualificationsBachelor's degree or equivalent professional experience.3–5+ years of experience in CRO, A/B testing, or data-driven optimization (flexible based on expertise).Strong hands-on experience with A/B testing methodologies and experimentation platforms.Proficiency in analytics tools such as Google Analytics 4 (GA4) and behavioral analytics tools.Demonstrated success optimizing high-traffic e-commerce platforms with measurable impact on conversion and revenue.Solid understanding of statistical analysis and experiment design.Strong communication skills with the ability to translate complex data into actionable insights.Highly organized and able to work in a fast-paced environment.Preferred QualificationsExperience developing and prioritizing CRO strategies based on business impact.Background in user research (quantitative and qualitative methods).Familiarity with UX/design tools such as Figma.Proven ability to collaborate effectively across cross-functional teams.Portfolio or case studies showcasing CRO or experimentation success.J-18808-Ljbffr