Program Marketing Manager

DescriptionProgram Marketing Manager – Dealer Business UnitThe Best Experience CompanyOur tagline is “The Best Experience Company.” More than just a set of words, it represents the essence of who we are at Springs Window Fashions. As North America’s premier window covering company, we’re committed to creating the Best Experience for our associates, consumers and end users, business partners, and communities. We want you to join our team of passionate self-starters who believe the world is full of Best Experience opportunities. So, if you’re excited about the thought of a Best Experience career with a team focused on creating Best Experiences for all, we want to hear from you!Dealer TeamThe Dealer team is a dynamic team of sales professionals with a history of growing sales profitably and building meaningful long-term customer relationships. The Dealer teams work directly with our independent dealer network, which is a diverse network of passionate and dedicated business owners. The Dealer team is primarily focused on selling and supporting all our dealer facing brands, including Graber, Horizons, SunSetter and Power Shades. Supported by a dedicated marketing team and the industry’s best inside sales and customer service, the Marketing Communications Manager position represents an exciting opportunity to take this business to the next level.MissionThe Program Marketing Manager drives the strategy, execution, and continuous improvement of dealer-facing programs that enhance the dealer experience and help our partners grow their businesses while delivering measurable results for Springs Window Fashions.Objectives & OutcomesProgram Strategy & Performance Develop overarching program strategies that align with business unit growth objectives and customer (dealer) needs Build programs that increase dealer engagement, performance, and sales growth Establish clear success metrics and regularly evaluate program ROI and effectiveness Recommend program enhancements based on performance insights and dealer feedback Program Execution & Process Excellence Build scalable internal processes that support smooth program execution across departments. Identify and resolve process gaps that impact program delivery or dealer experience Maintain strong cross-functional coordination to support program implementation and maintenance Dealer Adoption & Engagement Partner with channel marketing and communication managers to create effective dealer-facing launch and adoption strategies Support sales teams with tools and messaging to drive program awareness and participation Increase dealer awareness, understanding, and utilization of programs over time Promotional Strategy Develop and own the strategy for channel-facing promotions that drive incremental sales, strengthen dealer engagement, and align with business unit growth objectives Lead end-to-end planning, execution, tracking of promotions, using insights to continuously refine future promotional effectiveness Cross-Functional Leadership Act as the primary internal point of contact for dealer facing programs Align stakeholders across marketing, sales, finance, customer service and leadership Continuous Improvement & Innovation Identify new opportunities for programs that support dealer growth and competitive differentiation Benchmark industry best practices and evolving dealer needs Introduce improvements that increase program impact while simplifying administration RequirementsIdeal Candidate Profile:8+ years’ experience in program or project management experience in marketing, channel, or partner programsAbility to think strategically while driving operational executionSkilled at cross-functional collaboration and stakeholder alignmentStrong analytical and problem-solving capabilitiesExcellent communication and organizational skillsExperience supporting sales channels, dealer networks, or partner ecosystems is preferred How We Work to Deliver a Best Experience: Our Culture Our Core Value: We do the right thing, always Our Seven Cultural Behaviors Empowerment - We trust our people. Ownership - We take 100% responsibility for our roles actions, and results. Leadership - We all lead by example and talk direct with respect (DWR). One Team - We are One Springs Team. Customer First - We consider our customers' needs before every decision. Continuous Innovation - We are constantly learning, innovating, and improving. Speed - We define priorities and operate with a sense of urgency and agility.