Marketing Assistant

Karen Kane is a California lifestyle brand known for effortless style, quality craftsmanship, and a commitment to responsible fashion. For over 45 years, our family-run company has designed clothing that celebrates confidence, comfort, and modern femininity.We are looking for a Marketing Assistant who is highly organized, detail-oriented, and excited to work at the intersection of fashion, marketing, and ecommerce. This role will help manage and organize our growing library of digital content while supporting marketing campaigns, product launches, and seasonal catalog production.This is a great opportunity for someone early in their career who wants exposure to fashion marketing, ecommerce, creative production, and digital asset management.Key ResponsibilitiesDigital Asset Management & CreationOrganize and maintain the company’s digital asset library including product photography, campaign imagery, video, and marketing collateralEnsure assets are properly tagged, categorized, and accessible for internal teams (marketing, ecommerce, wholesale sales, and design)Manage image uploads, file naming conventions, and metadata for efficient retrievalCoordinate with photographers, designers, and retouchers to collect and archive final assetsMarketing & Content SupportAssist with preparing assets for email campaigns, ecommerce, social media, and wholesale marketingSupport the marketing team in preparing seasonal campaign materials, catalogs, and digital lookbooksHelp track and organize campaign creative, product launches, and seasonal marketing contentAssist in maintaining consistency in brand imagery and visual standardsEcommerce & Product ContentSupport the ecommerce team with product image organization and uploadsEnsure product photography and lifestyle imagery are correctly matched to productsAssist in preparing visual content for Shopify and wholesale platformsCross-Department CoordinationWork closely with marketing, ecommerce, design, and sales teams to ensure assets are available for campaigns, product launches, and presentationsAssist with organizing creative assets for market appointments, trade shows, and sales presentationsQualificationsBachelor’s degree in Marketing, Communications, Fashion, or related field preferred1–2 years experience or internships in marketing, ecommerce, or creative operationsHighly organized with strong attention to detailComfortable managing large volumes of digital files and assetsFamiliarity with Adobe Creative Suite (especially Photoshop) a major plusExperience with Shopify, DAM systems, or CMS platforms is a plusInterest in fashion, branding, and visual storytellingWhat Makes You a Great FitNaturally organized and detail-drivenEnjoy working with creative teams and visual contentComfortable managing multiple projects simultaneouslyCurious about how marketing, ecommerce, and product storytelling work together