Associate Director of Enrollment and Marketing

ApplyJob TypeFull-timeDescriptionAssociate Director of Enrollment and MarketingBennett Day School seeks a dynamic, relationship-driven, and highly organized Associate Director of Enrollment and Marketing. This role serves as a vital engine within the Family Experience division. The Associate Director will support the conversion funnel from inquiry to enrollment, while weaving the school’s future-focused “Built for What’s Next” brand narrative into high-impact events, family engagement initiatives, and targeted marketing campaigns.This role requires a unique blend of analytical pipeline analysis, the ability to lead families from inquiry through enrollment, creative marketing execution, and a deep passion for community-building. The ideal candidate is an exceptional communicator who thrives on creating memorable, "human-centric" experiences for prospective and current families.KPIs:Funnel conversion ratesLead response rateEvent excellence/attendance/engagementPipeline quality (lead mix, tier distribution, engagement)Key ResponsibilitiesEnrollment & Pipeline ManagementOwn the Admissions Journey: Manage prospective families through the enrollment funnel (Inquiry ? Tour ? Application ? Enrollment), ensuring a premium, high-touch experience.Lead Tours & Consultations: Serve as a primary face of Bennett Day School, conducting personalized tours, family interviews, and student shadow days that authentically communicate the outcomes of the school’s project-based, future-focused model.Data & CRM Maintenance: Maintain the accuracy and integrity of the admissions CRM (Ravenna/HubSpot or equivalent); monitor pipeline health and response times to ensure data-driven decision-making.Academic Partnership: Coordinate closely with division heads and academic leadership to schedule student assessments, classroom visits, and transition-year touchpoints.Marketing Execution & Brand StrategyCampaign & Content Creation: Execute localized marketing efforts, which may include digital content, social media storytelling, and physical collateral that elevate the Bennett Day brand.Pipeline Collaboration: Partner with the Directors of Enrollment and Marketing to align outward-facing marketing messaging with specific enrollment pipeline shortages or growth goals.Asset Management: Support the production of admissions collateral, ensuring all print and digital touchpoints reflect the school's premium brand identity.Family Engagement & Special EventsSignature Event Architecture: Plan, promote, and execute key admissions and community events, including Open Houses, neighborhood festivals, transition-year information sessions, and new family onboarding celebrations.Community Outreach: Actively seek out and manage community partnerships, corporate outreach, and local school relationships to widen the top of the enrollment funnel.The "First Impression" Experience: Design the physical and experiential environment of admissions events to ensure prospective families feel seen, supported, and welcomed from the moment they step onto campus.Qualifications4–6+ years of experience in admissions, school enrollment, growth marketing, event management, or a high-end customer experience environment. Independent school experience is highly preferred.Proven track record of designing, budgeting, and executing community-facing events that drive measurable engagement or sales results.Comfort navigating CRM tools, pipeline reporting software, and content management tools.Core AttributesExceptional interpersonal skills; a natural ability to connect with diverse groups of parents, children, and educators with warmth and empathy.The rare ability to balance analytical pipeline tracking (spreadsheets, follow-ups) with creative execution (event design, marketing storytelling).A collaborative team player who embraces a fast-paced environment and is eager to jump in on "boots-on-the-ground" tasks when needed.A deep understanding of, or a strong desire to learn and advocate for innovative, project-based education.