Senior Web Analytics & Digital Experience Manager

Bentley SystemsLocation: US (East Coast)Position SummaryBentley Systems is seeking a strategic and technically strong Senior Manager, Web Analytics & Digital Experience to lead and evolve Bentley’s web analytics and digital experience measurement capabilities across global web properties and customer journeys.This role will serve as a key analytics partner to Web, SEO, Content, and Digital Marketing teams, delivering actionable insights that improve website engagement, conversion performance, user experience, and digital effectiveness.The ideal candidate combines deep expertise in web analytics and experimentation with strong business acumen and stakeholder management skills. You will play a critical role in modernizing Bentley’s digital analytics capabilities, improving measurement accuracy, and enabling data-driven optimization across the customer journey.This role is highly visible and will directly influence website optimization, digital experience strategy, and web measurement standards across the organization.ResponsibilitiesLead Bentley’s web analytics and digital experience measurement strategy across global web propertiesServe as the primary analytics partner for Web, SEO, and Content Marketing teamsOwn governance and optimization of Bentley’s web analytics ecosystem, including GA4, tag management, and digital tracking frameworksPartner with Digital Marketing teams to analyze landing page performance, website engagement, and digital conversion behaviorLead website funnel and user journey analysis to identify optimization opportunities across website experiences and conversion pathsDeliver actionable insights and recommendations that improve website performance, engagement, and conversion outcomesSupport experimentation and optimization initiatives, including A/B testing measurement and analysisDevelop executive-ready dashboards and reporting in Power BI and other visualization platformsCollaborate with Martech and engineering teams to improve digital tracking and web measurement capabilitiesPartner with Marketing Measurement & Attribution teams to align web engagement with broader marketing measurement frameworksDrive continuous improvement in digital measurement capabilities, reporting standards, and analytics governance practicesTranslate complex digital behavior data into clear business insights and recommendations for stakeholders across MarketingQualifications8+ years of experience in web analytics, digital analytics, marketing analytics, or related fieldsExperience implementing Amplitude for end-to-end user journey trackingDeep expertise with Google Analytics 4 (GA4), tag management systems, and digital tracking frameworksStrong experience analyzing website performance, digital user behavior, and conversion optimization opportunitiesExperience with experimentation and optimization methodologies, including A/B testing analysisDemonstrated ability to translate complex data into actionable business insights and recommendationsStrong stakeholder management and communication skills with the ability to influence senior leadersExperience building dashboards and reporting solutions using Power BI, Looker, or similar BI platformsAbility to manage multiple priorities and cross-functional initiatives in a fast-paced environmentBachelor’s or Master’s degree in a related discipline or equivalent training or experiencePreferred QualificationsExperience in B2B SaaS or enterprise software environmentsFamiliarity with marketing automation platforms, Salesforce, and campaign measurement frameworksExperience with Optimizely or similar experimentation platformsExperience supporting global web properties and international marketing organizationsFamiliarity with digital event tracking, customer journey analytics, and web measurement best practicesApplicants must be authorized to work in the U.S. without current or future employer sponsorship.What We OfferA great Team and culture – please see our colleague video.An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.An attractive salary and benefits package.A commitment to inclusion, belonging, and colleague well-being through global initiatives and resource groups.A company committed to making a real difference by advancing the world’s infrastructure for a better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.About Bentley SystemsAround the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.comEqual Opportunity EmployerBentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-DiscriminationBentley participates in e-Verify / Bentley participate in e-Verify / Right to Work NoticeRequest An AccommodationAs an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com