Marketing & Community Growth Manager

Company Description Unity Rd. is a growing organization focused on building strong local communities through accessible, compliant, and education-driven retail experiences. The company emphasizes responsible business practices, customer education, and long-term relationships with partners and stakeholders. Team members collaborate across functions to support brand growth, community engagement, and operational excellence. Unity Rd. values integrity, innovation, and inclusivity in the way it serves customers and communities. The organization offers an environment where marketing and community-focused professionals can have a direct impact on brand visibility and local outreach.Role Description The Marketing & Community Growth Manager is a full-time, hybrid role based in Somerset, NJ, with flexibility for some work-from-home days. In this position, you will plan, execute, and optimize marketing campaigns to drive brand awareness, customer acquisition, and retention across digital and local channels. You will develop and manage community engagement programs, including local events, partnerships, and outreach initiatives, to strengthen Unity Rd.’s presence in the surrounding area. Day-to-day responsibilities include coordinating marketing projects, tracking campaign performance, managing timelines and budgets, and collaborating closely with sales, operations, and leadership teams. You will create and refine marketing assets, support content and social media initiatives, and routinely analyze data to inform strategic decisions and growth opportunities.QualificationsStrong analytical skills and experience using analytics tools to measure campaign performance and community growth.Excellent communication skills, including the ability to adapt messaging for different audiences and channels.Demonstrated sales acumen, with experience supporting lead generation, customer acquisition, or local store growth initiatives.Proven project management skills, with the ability to manage multiple initiatives, timelines, and stakeholders simultaneously.Experience in marketing strategy and execution (e.g., digital marketing, social media, email, local events) is highly beneficial.Ability to build relationships with community organizations, partners, and local stakeholders.Comfort working in a hybrid environment, with the ability to attend on-site meetings and events in Somerset, NJ as needed.Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.Experience in retail, franchise, multi-location, or community-focused businesses is a plus.Salary:$65,000–$80,000 per year