Growth Hacker

Location: Burbank, CAEmployment Type: Full-TimeCompensation: $75,000 - $85,000 annually, DOEAbout The RoleBlock LLP is seeking a highly driven and creative Growth Hacker to help accelerate the firm's growth through innovative marketing strategies, lead generation initiatives, and AI-powered systems. This is a hands-on role for someone who thrives in a fast-paced environment, enjoys experimentation, and is passionate about building scalable growth engines that deliver measurable results.Working closely with leadership and cross-functional teams, the Growth Hacker will oversee marketing initiatives across paid media, SEO, social media, web, content, and automation. This position offers significant ownership and the opportunity to directly influence client acquisition, brand visibility, and the future growth of the firm.About Block LLPBlock LLP is a rapidly growing plaintiff personal injury law firm dedicated to delivering exceptional results and exemplary service to our clients. We are passionate about helping injured individuals and families navigate some of life's most challenging moments with compassion, advocacy, and expertise.Our culture is built around five core values: Vibrant Culture, Teamwork, Relentless Pursuit of Excellence, Dependability, and Exemplary Service. These values guide how we support our clients, collaborate with one another, and approach our work every day.What You'll DoGrowth Strategy & Lead GenerationDevelop and execute integrated marketing strategies that increase brand visibility and drive case acquisitionIdentify new opportunities to generate qualified leads and improve marketing performanceOptimize the client acquisition funnel from initial awareness through conversionDevelop scalable growth systems that support long-term firm expansionDigital Marketing & Campaign ManagementLead the planning and execution of campaigns across paid media, SEO, social media, content, and web channelsEnsure consistent messaging and brand alignment across all marketing initiativesManage campaign performance and continuously optimize for improved ROIOversee website optimization, conversion rate optimization (CRO), and A/B testing initiativesAI & Marketing AutomationLeverage AI tools such as Claude, OpenAI, ChatGPT, and similar platforms to improve campaign development, content creation, and internal workflowsBuild and optimize marketing automations, reporting systems, and operational processesIdentify opportunities to improve efficiency through AI-powered tools and workflowsSupport the firm's broader AI and innovation initiatives where appropriateAnalytics & Performance OptimizationTrack and analyze key performance indicators, including lead volume, cost per lead, conversion rates, and return on investmentDevelop reporting dashboards and performance summaries for leadershipUse data-driven insights to improve campaign effectiveness and marketing efficiencyRecommend and implement strategies based on performance trends and market opportunitiesTeam & Vendor ManagementCollaborate with internal stakeholders and cross-functional teams to execute marketing initiativesManage relationships with external agencies, vendors, and contractorsHelp prioritize projects, allocate resources, and ensure accountability across campaignsEnsure deliverables meet quality standards, timelines, and business objectivesRequirementsBachelor's degree in Marketing, Business, or a related field5+ years of experience in marketing, digital marketing, growth marketing, or a related fieldProven track record of developing and managing successful marketing campaignsStrong understanding of paid advertising, SEO, social media, website optimization, and digital marketing strategyData-driven mindset with the ability to analyze performance metrics and improve ROIExperience working with CRM systems to manage leads, pipelines, reporting, and marketing performanceStrong familiarity with AI tools and the ability to apply them to marketing workflows and strategyExcellent communication, organizational, and project management skillsAbility to thrive in a fast-paced, entrepreneurial environmentPreferred QualificationsExperience in legal marketing, personal injury marketing, or professional services marketingExperience managing cross-functional teams, agencies, or contractorsExperience with marketing automation platforms and workflow automation toolsFamiliarity with conversion rate optimization (CRO), landing page testing, and growth experimentation frameworksExperience leveraging AI tools such as Claude, ChatGPT, Gemini, or similar platforms to drive marketing performanceBenefitsOpportunity to directly influence client acquisition and firm growthHigh-impact role with visibility across the organizationEntrepreneurial environment that encourages innovation, ownership, and experimentationPerformance-based bonus opportunities tied to measurable resultsCollaborative and supportive team culture built on accountability and teamworkRegular firm-wide events, team outings, and company celebrationsFully stocked kitchen with snacks, beverages, and coffeeCompetitive compensation package9 paid firm holidays annually, plus additional time off401(k) retirement programCareer growth and advancement opportunitiesApply TodayIf you're passionate about growth, marketing innovation, and leveraging AI to drive measurable results, we'd love to hear from you.Block LLP is an equal opportunity employer and values diversity in the workplace. We encourage qualified candidates from all backgrounds to apply.