Digital Marketing Lead

Job Description Location: Chicagoland (Hybrid Preferred)Compensation: $65,000 – $75,000 Base + Performance BonusesReports To: Founder & Marketing Director Growth Path: Opportunity to grow into Digital Marketing ManagerAbout TORQ CoatingsTORQ Coatings is a fast-growing concrete floor coatings company expanding across the Midwest. We specialize in high-performance coating systems and deliver a premium customer experience through the TORQ Touch.We are building a brand — and a portfolio of brands — designed to dominate their markets through elite marketing, strong systems, and relentless execution.The OpportunityWe are looking for a highly analytical Digital Marketing Manager who can own and scale marketing across multiple brands, markets, and channels.This is a high-impact role with a clear path of growth.You will not only execute — you will help build and lead the marketing function as we scale.Your mission:Drive profitable growth, build systems, and make every brand impossible to ignore.Key ResponsibilitiesMulti-Brand Paid Media ManagementLaunch, manage, and scale campaigns across:Facebook / Instagram (Meta Ads)Google Ads (Search, Display, LSA)YouTube AdsTikTok AdsAllocate budgets across brands and markets based on performanceTest creatives, audiences, and offers across different brandsOptimize for CPL, CAC, and ROASConnected TV (CTV) AdvertisingPlan and manage CTV campaigns across:HuluRokuYouTube TVProgrammatic TV platformsBuild geo-targeted campaigns by marketIntegrate CTV into full-funnel strategyTrack performance through blended attribution and lift metricsAnalytics & Performance (Highly Analytical Operator)Track and report on:CPL, CAC, ROASConversion rates (lead → appointment → sale)Build dashboards across brands and marketsIdentify trends, inefficiencies, and scaling opportunitiesOwn attribution and performance clarityWebsite & Conversion OptimizationManage and optimize multiple brand websitesImprove landing pages, UX, and conversion ratesEnsure consistency in messaging, branding, and offersA/B test funnels, headlines, and calls to actionMarketing Automation & SystemsBuild and manage automation using:ZapierCRM workflows (Builder Prime or similar)SMS & email sequencesEnsure proper lead routing across brands/marketsImprove speed-to-lead and pipeline performanceDigital Presence & Brand VisibilityEnsure each brand is visible across:Paid channelsSearch (SEO + Google Business Profiles)Website and landing pagesExpand reach across new platforms and marketsMaintain consistency while adapting per brandStrategy, Leadership & GrowthOwn the digital marketing roadmap across all brandsAllocate budgets dynamically based on performanceWork directly with leadership on growth strategyBegin building and documenting marketing systemsAssist in hiring, training, and leading future marketing team membersStep into a Marketing Director role as the company scalesWho This Is ForHighly analytical and data-drivenSomeone who can manage multiple brands and campaigns at onceA builder who wants to create systems and scale something bigStrong ownership mindset with leadership potentialExcited about growing into a Director-level roleWho This Is NOT ForSomeone who only wants to execute without thinking strategicallySomeone who avoids data, reporting, or accountabilitySomeone who cannot handle multiple moving partsSomeone not interested in growth or leadershipQualifications3+ years in paid media / performance marketingProven experience managing multi-channel campaignsExperience across multiple brands or markets (preferred)Experience or exposure to Connected TV (CTV)Strong understanding of analytics, attribution, and trackingExperience with Zapier or automation toolsWebsite/CRO experienceBonus: Home services or local lead generationSuccess Metrics (KPIs)CPL, CAC, ROAS by brandLead volume and qualityWebsite conversion ratesAppointment set & close ratesMarketing efficiency across channelsScalable growth across marketsWhy Join TORQClear path to Marketing DirectorOpportunity to build and lead a marketing departmentWork directly with a visionary founderReal budget across paid media + CTVGround-floor opportunity with massive upsideCompany DescriptionTORQ Coatings is a high-growth concrete coatings company built on strong values, elite customer service, and performance. We invest in our people, use best-in-class systems, and create clear paths for advancement in a fast-paced, team-driven environment.Company DescriptionTORQ Coatings is a high-growth concrete coatings company built on strong values, elite customer service, and performance. We invest in our people, use best-in-class systems, and create clear paths for advancement in a fast-paced, team-driven environment.