Director of Inside Sales

DescriptionThe Director of Inside Sales is responsible for leading and developing a team of inside sales representatives to achieve revenue, productivity, and customer acquisition goals. This role focuses on coaching, performance management, pipeline execution, and process discipline while ensuring an exceptional customer experience through phone, email, and digital channels.Key ResponsibilitiesLead, coach, and manage a team of 6-12 inside sales representatives handling inbound and outbound sales activity.Set clear performance expectations and hold team members accountable to daily, weekly, and monthly KPIs.Monitor call activity, pipeline health, conversion rates, and close performance.Conduct regular one-on-one coaching, call reviews, and team training sessions.Recruit, onboard, and train inside sales talent.Drive consistent use and accuracy of CRM and sales tools.Develop and improve inside sales processes, scripts, and workflows.Collaborate with Marketing on lead qualification, campaigns, and follow-up strategies.Partner with Operations and Customer Service to ensure smooth order execution and customer satisfaction.Prepare sales forecasts, performance reports, and management dashboards.Ensure compliance with pricing guidelines, sales policies, and ethical standards.RequirementsBachelor’s degree in Business, Marketing, or related field (or equivalent experience)4+ years of inside sales or B2B sales experience2+ years of sales leadership or team-lead experienceProven ability to coach salespeople to consistent performanceStrong understanding of sales metrics and pipeline managementExcellent communication, listening, and coaching skillsProficiency with CRM systems (WhiteCup, Salesforce, HubSpot, Microsoft Dynamics, etc.)Preferred QualificationsExperience managing high-volume inbound and outbound sales teamsExperience selling industrial B2B products directly to end-usersExperience in a call center or inside sales environmentFamiliarity with sales enablement tools and dialer platformsExperience working with compensation plans tied to KPIs and revenueKey Performance Indicators (KPIs)Revenue and gross margin attainmentConversion rates and close ratiosCall volume and activity levelsPipeline accuracy and forecast reliabilityTeam productivity and turnoverWorking ConditionsOffice-based (Fortville, IN)Standard business hours (M-F 8 a.m. – 5 p.m.)Minimal travel required (BenefitsMedical, Dental, and Vision Insurance.401(k) Plan.Paid Time OffPaid Holidays.Company Paid Life Insurance.Company Paid Short-Term Disability.Company Paid Long-Term Disability.Employee Assistance Program.About SurfacePrepFounded in 1956, SurfacePrep is North America’s leading provider of surface enhancement solutions, with over 60 facilities across the United States, Canada, and Europe. With decades of experience, we deliver reliable equipment, consumables, and technical expertise that help manufacturers enhance performance, efficiency, and finishing quality across their operations.At SurfacePrep, we understand the importance of dependable and effective surface enhancement solutions. Our team partners with trusted manufacturers to provide comprehensive process improvements, hands-on technical support, and high-quality products across a wide range of applications — including coated and bonded abrasives, abrasive air and wheel blasting, mass finishing, paint and powder coating, additive manufacturing post-processing, and turnkey production services that help customers eliminate risk, protect uptime, and maintain consistent quality.Our national footprint combines local expertise with a robust network of resources, ensuring consistency, responsiveness, and innovation for customers across aerospace, automotive, medical, defense, general manufacturing, and more.By partnering with SurfacePrep, customers gain more than products — they gain a collaborative team committed to delivering results beyond the surface.