Senior Manager, Sales Strategy

Just Born, Inc . is a family-owned candy manufacturer that has been creating joyful moments for generations. Founded in 1923 and headquartered in Bethlehem, Pennsylvania, we are proud to produce iconic brands like PEEPS®, MIKE AND IKE®, HOT TAMALES®, and GOLDENBERG’S® PEANUT CHEWS®.Our purpose is simple: to create joyful moments and build stronger communities . Guided by our highest ideals— to take care of each other, do the right thing, and give forward — we remain committed to our people, our consumers, our community, and the planet.Position Summary:The Senior Manager, Sales Strategy partners closely with Sales and Marketing leaders to support sustainable, profitable growth across channels and customers. This role helps translate commercial and enterprise strategies into well ‑ structured , actionable sales plans that support net sales, profit, and market share growth.The role blends Sales Strategy and Revenue Growth Management (RGM) capabilities, including pricing, promotion, trade investment, and portfolio planning, with a strong focus on execution, collaboration, and field sales enablement. This is a great opportunity for someone who enjoys working across teams, applying analytical thinking, and helping others succeed in a fast ‑ paced commercial environment.Location: Bethlehem, PAWork Model: Work in a hybrid model with 3 remote days and 2 in-office days in Bethlehem, PA. Associates 50+ miles away may receive one reimbursed hotel stay per week to ease commuting .How You’ll Impact Results: Sales Strategy & Commercial Planning Collaborate with sales leadership to develop and support annual and quarterly sales plans, contributing to planning processes, executional consistency, and growth initiatives Set & translate channel and/or customer strategies into clear, executable plans across product assortment, pricing, promotion, and trade Review in ‑ market performance and share insights to help identify opportunities, potential risks, and recommended adjustments to improve outcomes and ROI Revenue Growth & Decision Support Apply Revenue Growth Management (RGM) principles to support commercial decision ‑ making , including pricing strategy, promotion effectiveness, trade investment, and portfolio prioritization Partner with cross ‑ functional teams to help ensure pricing, promotional, and assortment strategies are clearly communicated and consistently executed Execution & Field Enablement Coordinate execution of approved customer initiatives from planning through launch, partnering with Sales, Brand Marketing, Sales Planning, and Supply & Demand teams Build strong, trust ‑ based relationships with field sales and brokers to support clear communication and execution Facilitate weekly field sales and key account project discussions with clear priorities, shared accountability, and follow ‑ through Partner with Marketing to support development of everyday, promotional, and seasonal selling materials that enable consistent field execution Tools, Materials & Merchandising Oversee the development, accuracy, and timely communication of product fact sheets, price lists, and selling tools for field sales and brokers Collaborate with field and broker teams to evaluate merchandising, display, and shopper marketing opportunities Provide strategic oversight for the planning and execution of national trade shows (including Sweets & Snacks and NACS), ensuring alignment with sales priorities Your Qualifications That Will Ensure Success : Education Bachelor’s degree in Business , Marketing, Finance, Economics, or a related field Experience 8+ years of experience in Sales Strategy, Sales Planning, Revenue Growth Management (RGM), Pricing, Category Management, Commercial Strategy, or Trade Marketing Experience in Food, Beverage, Confection, Consumer Packaged Goods (CPG), Fast ‑ Moving Consumer Goods (FMCG), or similar commercial environments preferred Experience supporting customer and channel strategies in a trade ‑ driven or field sales environment Familiarity with pricing strategy, promotion planning, price / pack architecture, trade investment, or ROI analysis preferred Experience guiding direct reports or contributing to cross ‑ functional project teams is a plus Knowledge & Skills Understanding of pricing, promotion, and trade execution within a customer ‑ focused commercial environment Comfort working with sales, pricing, and promotional data to generate insights and inform recommendations Ability to manage multiple initiatives while collaborating effectively in a matrixed organization Clear and thoughtful communicator who adapts messages for sales leaders, field teams, and cross ‑ functional partners Proficiency in MS Office (Excel and PowerPoint) Just Born is proud to be an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender IdentityOur Pledge to Diversity, Equity and Inclusion:VisionJust Born’s Vision is to create a workplace where every associate feels inspired and confident to bring their whole selves to work.PurposeOur purpose is to bring sweetness to people’s lives which can only be fully realized if Just Born values every individual we touch .To pursue this vision: We will act boldly with integrity, authenticity and humility We will listen with intent, curiosity and a passion to learn and grow We will lift all voices and create an equitable environment for all Why it’s Sweet to Work at Just Born: Legacy & Stability: 10 3 + years of iconic brands and family-owned success. Inclusive Culture: We’re building a workplace where everyone belongs and can thrive. Competitive Compensation: Base salary, Achievement Awards, and generous 401(k) with company contributions. Comprehensive Benefits: Health, dental, vision, HSA contributions, and flexible options. Work/Life Balance: P aid time off and holidays from day one. Wellness & Growth: Onsite wellness programs, tuition reimbursement, and Employee Assistance Programs.