Consumer Acquisition & Product Launch Lead (AI Product)

Hire Digital is seeking a hands-on Consumer Acquisition & Product Launch Lead (AI Product) to help bring a new AI-powered consumer product to market in the US and drive growth among everyday American consumers. This is a highly hands-on growth role for someone who understands how to launch products, attract mainstream users, test channels quickly, and scale what works efficiently.You'll own top-of-funnel strategy and execution across paid, organic, influencer, community, referral, and launch channels. Working closely with the Head of Growth and product team, you'll play a key role in building a new revenue engine, shaping the go-to-market strategy, and accelerating product adoption in the US market.This role is ideal for someone who thrives in startup environments, moves quickly, and enjoys combining creativity with data to unlock growth.Employment Type: Full-time (Initial 3-month contract, with potential for extension or conversion)RequirementsResponsibilities0→1 Product Launch OwnershipHelp build and execute the US go-to-market strategy for a new AI consumer productIdentify early-adopting audiences, ICPs, and the fastest paths to tractionSupport launch initiatives across Product Hunt, creator communities, AI forums, and the ChatGPT ecosystemCreate launch momentum through scrappy, low-cost acquisition opportunitiesOwn Customer Acquisition StrategyBuild and execute the overall acquisition roadmap for US consumer growthIdentify the highest-performing channels and optimise budget allocationDevelop channel mix across paid, organic, influencer, creator, referral, and partnershipsScale Paid & Organic Growth ChannelsLaunch and optimise campaigns across Meta, Google, TikTok, Reddit, YouTube, and emerging channelsBuild influencer/creator partnerships to drive awareness and installsGrow organic traffic through community engagement, content, virality, and referralsImprove Conversion & Funnel PerformanceTest creatives, landing pages, offers, and messaging to improve conversion ratesWork with product teams on onboarding, activation, and first-session experience improvementsOptimise user journeys from click → signup → active user → paid conversionDrive Efficient Growth EconomicsManage CAC, ROAS, CPA, and LTV targetsImprove growth efficiency while scaling volumeBuild retention-aware acquisition strategies, not vanity trafficReporting & Growth InsightsBuild dashboards and weekly reporting across acquisition channelsAnalyse funnel drop-off points and user behaviour trendsTurn data into actionable experiments and clear next stepsRequirementsProven experience launching or scaling a 0→1 B2C, consumer app, marketplace, subscription, or self-serve productStrong knowledge of both paid acquisition and organic growth strategiesHands-on experience optimising CAC, conversion funnels, and user growth metricsExperience supporting product launches and bringing new products to marketComfortable working independently in lean teams with high ownershipStrong analytical mindset with the ability to make fast data-driven decisions