Copywriter & Content Strategist

Copywriter & Content StrategistWe are seeking an experienced Copywriter & Content Strategist to help connect our practices and providers with people who need our specialized care. This is a writing-first role, with approximately 70% of responsibilities focused on copywriting and content creation and 30% focused on strategy, planning, and optimization.You will lead the development of clear, compelling, high-performing content across referral, patient, and digital channels while helping shape the broader content roadmap. From long-form website pages and campaign messaging to provider profiles, patient education, email campaigns, and print collateral, your work will directly influence growth, engagement, and brand trust.The ideal candidate is an exceptional writer who can adapt tone and messaging for different audiences, simplify complex topics, and create persuasive copy that drives action. You are also strategic enough to understand how content supports broader business goals and customer journeys.What You Will DoCopywriting & Content CreationWrite high-quality, conversion-focused copy across formats including websites, landing pages, email campaigns, digital ads, brochures, patient materials, referral communications, and brand campaignsDevelop compelling messaging that reflects brand voice while adapting tone for different audiences, markets, and service linesTranslate complex healthcare and service topics into clear, approachable, consumer-friendly contentEdit and refine content from internal contributors to ensure clarity, consistency, and qualityCollaborate with designers and marketers to bring campaigns and creative concepts to life through strong copyContent Strategy & OptimizationDevelop and maintain editorial calendars aligned with marketing priorities and growth initiativesConduct content audits and identify opportunities to improve performance, SEO visibility, and audience engagementPartner with web, social, and field marketing teams on amplification and distribution strategiesMeasure performance of content initiatives and recommend improvements based on resultsHelp establish scalable content workflows, standards, and best practices across teamsWhat You Bring5+ years of professional copywriting experience in agency, in-house, or brand environmentsStrong portfolio demonstrating long-form and short-form copywriting across multiple channelsExceptional writing, editing, proofreading, and storytelling skillsAbility to write persuasive, audience-focused copy that drives engagement and conversionExperience balancing creative execution with deadlines, feedback, and multiple prioritiesUnderstanding of SEO fundamentals, content marketing best practices, and digital user behaviorStrong collaboration skills and comfort working with marketers, designers, leadership, and subject matter expertsPreferred ExperienceHealthcare, dental, medical, or other regulated industriesMulti-location or multi-brand organizationsBrand voice development and messaging frameworksExperience writing for both B2C and referral/professional audiencesApplication RequirementsTo be considered, applicants must submit:ResumePortfolio or writing samples showcasing relevant copywriting experienceWhat Sets You ApartYou know how to make complex topics engaging and easy to understand in written formYou care deeply about brand voice, clarity, and audience trustYou understand that great copy should both sound good and perform well