Creative Project Manager II

Overview Placement Type:TemporarySalary:$48.69-54.10 HourlyStart Date:Apr 27, 2026We are seeking a strategic, creative, and technically proficient Digital Marketing Manager to lead our digital presence and drive engagement across our website and email channels. In this role, you will own the full digital experience-from crafting compelling website narratives to optimizing user journeys, managing technical updates, analyzing performance, and executing email marketing campaigns.Key Responsibilities Website Storytelling & Content Strategy * Develop and maintain a cohesive brand narrative across the website. * Create, edit, and optimize website content to enhance clarity, engagement, and conversion. * Collaborate with design, product, and communications teams to ensure consistency in messaging and visual identity. * Identify opportunities for new stories, content formats, and web experiences. Website User Journey Optimization * Map, analyze, and continuously improve user journeys with a focus on conversion, usability, and engagement. * Conduct A/B tests, analyze behavioral data, and recommend improvements across funnels. * Partner with UX/UI designers to create intuitive, customer-centric experiences. * Monitor website performance metrics and propose enhancements to boost overall effectiveness. Website Analytics * Own website analytics setup, reporting, and insights using tools such as GA4 and other tracking platforms. * Define and track KPIs related to traffic, engagement, conversion, and content performance. * Provide regular dashboards and insights to stakeholders, informing strategy and priorities. * Use data to inform A/B tests, UX improvements, content decisions, and marketing campaigns. Website Technical Management * Oversee ongoing website maintenance, updates, and improvements in collaboration with developers or external agencies. * Ensure website functionality, security, and performance follow best practices. * Manage integrations, tagging, analytics configuration, and other technical marketing tools. * Troubleshoot and resolve website issues, ensuring minimal downtime and optimal user experience. Email Marketing * Own the strategy and execution of email campaigns, including newsletters, automated journeys, and targeted segmentation. * Develop high-impact content that aligns with business priorities and audience needs. * Monitor deliverability, list quality, and engagement metrics to optimize performance. * Run A/B tests and leverage insights to refine messaging, design, and timing.Qualifications5+ Years of Experience: Proven track record in digital marketing, web production, or creative project management, ideally within a fast-paced agency or a high-growth in-house brand team.Strategic Narrative & Content Mastery: Experience developing cohesive brand stories and managing end-to-end content lifecycles that align with specific business goals and visual identities.Expert-Level Analytics (GA4): Demonstrated ability to go beyond basic reporting; they must be able to set up tracking, build custom dashboards, and translate raw data into actionable UX or content improvements.Technical Website Management: Hands-on experience managing a CMS (e.g., WordPress, Webflow) and a solid understanding of web performance, security, and coordinating with developers for technical updates.Advanced Email Marketing Strategy: Deep knowledge of email service providers (ESPs) and experience building complex automated journeys, advanced segmentation, and deliverability optimization.UX/UI and Conversion Optimization (CRO): Experience mapping user journeys and conducting A/B tests to reduce friction and boost conversion rates across digital funnels.Cross-Functional Leadership: Ability to act as the "connective tissue" between design, product, and technical teams, translating creative vision into technical requirements and vice versa.Data-Driven Decision Making: A portfolio that proves they can use behavioral data and KPIs to justify strategic pivots and prove ROI to stakeholders.This is an ONSITE opportunity in Kohler, WI - only local canddiates will be considered#LI-VS1