Retail Marketing Lead

About The RoleBeam is seeking a highly strategic and execution-driven Retail Marketing Lead to build and scale our retail marketing function.This role goes beyond traditional shopper marketing—you will own how Beam shows up in retail and drives performance across all partners. From new product launches to new retailer expansions, you will be responsible for programs that drive awareness, trial, and conversion at shelf.You will work cross-functionally with Sales, Brand Marketing, Creative, and Operations to ensure our retail presence is both on-brand and optimized for each retailer and shopper mission.What You’ll DoRetail Marketing Strategy & OwnershipOwn and develop retail marketing strategy across all channels (Natural, Grocery, Mass, Specialty, Club) Define best-in-class retail marketing frameworksTranslate brand positioning into retail-first messagingPartner with Marketing and Operations to align on account prioritiesNew Product & Retail Launches Lead go-to-market strategy for new product launches Own execution of new retailer launches (e.g., Sprouts, Target, Walmart) Develop retail launch toolkits and activation plans Support sell-in with compelling marketing materialsRetail Activation & In-Store Execution Execute in-store programs that drive trial and conversion Develop retail assets (shelf talkers, displays, signage) Partner with Sales on off-shelf placements Optimize shelf presence and visual blockingRetail Media & Omnichannel Integration Manage retail media Ensure cohesive experience across in-store, eecommerce, and digital Align retail campaigns with broader marketing initiativesPerformance Tracking & Insights Analyze sales lift, velocity, and ROI Translate insights into actionable improvements Build scalable playbooks for successWho You Are 4–7+ years in retail/shopper/trade marketing (CPG preferred) Experience launching products in retail Strong understanding of retail channels Experience with retail media platforms Strong analytical and project management skillsLocation & Benefits:Boston, MA, New York, NY, Austin, TX, or San Diego, CA (Hybrid, 3 days/week in-office)We Offer✔ Fully covered medical benefits + dependent contributions✔ Unlimited PTO✔ 401k with up to 4% match✔ “Work from Anywhere” bank✔ Wellness stipend for health & fitness✔ Commuter benefitsThese are the Values that Guide our Decisions in the Business:People FirstWe take care of ourselves, our teammates and our customers equallyConstant ImprovementSmall daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the businessTransparent and Open CommunicationSay it straight or it comes out crooked- respectful and direct communication alwaysEgo is the EnemyAlways stay humble, hungry, and curiousThink Like an OwnerHow are my actions or this moment going to affect the big picture?Risk TakingMake informed bets and emotionally move on from the ones that don’t workCreativity and Rapid IterationThink big, fail fast and inexpensively