Growth and Paid Media Associate (Entry Level)

Job descriptionPosition Overview  We are seeking an entry-level Growth & Paid Media Associate to support digital advertising, campaign execution, and performance marketing across our consumer retail and B2B business lines. This role will work across paid search, paid social, local campaigns, landing pages, and performance reporting to help drive customer acquisition and business growth.  This is a hands-on learning role for a recent graduate or early-career candidate interested in digital marketing, advertising, analytics, and campaign optimization. The ideal candidate is curious, organized, comfortable with numbers, and excited to learn how marketing campaigns are planned, launched, measured, and improved.  Key Responsibilities  Paid Media Support  Assist with campaign setup, monitoring, and optimization across Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, and other digital platforms  Support paid search, paid social, retargeting, display, and local advertising campaigns  Conduct keyword research, audience research, and competitive research to support campaign planning  Help organize campaign assets, copy, landing pages, targeting, and tracking requirements  Campaign Testing & Optimization  Assist with A/B testing of ad copy, creative, landing pages, offers, and calls to action  Monitor campaign performance and identify trends, issues, and opportunities  Support improvements to click-through rate, conversion rate, cost per lead, cost per acquisition, return on ad spend, and other campaign metrics  Collaborate with website, analytics, content, and creative team members to improve campaign performance Reporting & Performance Insights  Help prepare weekly and monthly performance summaries for paid media and campaign activity  Work with analytics team members to confirm tracking accuracy and reporting consistency  Translate campaign results into clear observations and recommended next steps  Support dashboards, scorecards, and campaign recaps as needed  Landing Page & Funnel Support  Coordinate with website and UX team members to support landing page updates and testing  Help identify gaps in customer journeys from ad click to conversion  Support improvements to lead forms, call tracking, store location pages, and conversion pathways  Assist with campaign-specific landing page messaging and performance review  Consumer & B2B Growth Initiatives  Support local retail campaigns for jewelry, watches, bullion, repair services, store events, product promotions, and customer acquisition  Support B2B lead generation campaigns for IT asset disposition, data destruction, value recovery, recycling, and enterprise services  Help evaluate which channels, messages, and offers perform best across different audiences Qualifications  Required  Bachelor’s degree completed or nearing completion in Marketing, Advertising, Business, Communications, Analytics, or a related field  Strong interest in digital marketing, paid media, advertising, performance marketing, or growth strategy  Comfort working with numbers, spreadsheets, reports, and campaign performance data  Strong organizational skills and attention to detail  Ability to communicate clearly and collaborate across multiple functions  Willingness to learn new platforms, tools, and marketing systems  Preferred  Internship, coursework, student organization, portfolio, or personal project experience related to marketing, advertising, analytics, media, or business  Exposure to Google Ads, Meta Ads, Microsoft Advertising, LinkedIn Ads, Google Analytics, Looker Studio, Excel, HubSpot, or similar tools  Basic understanding of digital marketing metrics such as impressions, clicks, CTR, CPC, CPA, ROAS, conversions, and lead quality  Interest in both consumer marketing and B2B lead generation  Comfort contributing to creative campaign ideas and reviewing ad messaging   Ideal Candidate Profile  The ideal candidate is analytical, curious, detail-oriented, and interested in how marketing drives measurable business results. This person should enjoy testing ideas, reviewing performance, and learning how advertising decisions affect customer acquisition.  They do not need to be a paid media expert on day one. However, they should be eager to learn platforms quickly, ask good questions, and develop strong judgment around campaign performance.