Regional Brand Ambassador

Target Hub: Atlanta, GAThe Mission: Own the hub. Conquer the driveable markets.Comp: $50k Base + Up To $25k Performance Bonus (KPI-driven)Status: Hiring ImmediatelyThe Brand: High Rating. Low Ego.Launched in late 2024, ROW 94 has already expanded to 24 states. We aren't just another celebrity bottle gathering dust; we are America’s Highest-Rated New Bourbon, backed by a 94-point rating from Wine Enthusiast. Founded by Dierks Bentley and crafted at the historic Green River Distillery, this is a premium, world-class spirit that overdelivers on quality. We’re looking for ambassadors who match that energy—approachable, high-performance, and authentic.Your Regional TerritoryYou will live in the "Hub City" but own the surrounding "Driveable" territories:Atlanta (The Southeast Anchor): Owning "Hotlanta" and the surrounding Georgia spirit scene.The Core ObjectivesLiquid to Lips (The Activation Guru): Lead high-impact activations in both on-premise (bars/restaurants) and off-premise (retail) accounts. If people haven't tasted the 94-point difference yet, that’s on you.Educate the Gatekeepers: Conduct staff trainings and "Industry Nights." You need to make sure every bartender and server can tell the ROW 94 story as well as you do.New Points of Distribution (PODs): You’re a hunter. You’ll identify key accounts where ROW 94 is missing and work with our distributor partners to get us on the shelf and the menu.Grassroots Integration: Find the local festivals, concerts, and community events that "feel" like ROW 94. You’ll lead the brand integration, ensuring we aren't just a logo on a banner, but the drink in everyone's hand.Bar Takeovers: Design and execute high-energy takeovers that create FOMO and long-term brand loyalty.Visual Dominance (Merchandising): You own the "Share of Eye." In the off-premise, you’ll build high-impact displays; in the on-premise, you’ll secure menu placements. If our brand isn't the most visible in the room, the job isn't done.The Profile of a Top PerformerRoad Warrior: You love the drive. You’re comfortable managing a territory that requires regular travel to satellite cities.Storyteller: You can talk shop with a master distiller and crack jokes with a regular at a dive bar.KPI Driven: You thrive on the $25k bonus potential. You track your tastings, your new accounts, and your volume because you like to win.Industry Vet: You likely come from a background in food/bev, entertainment, or high-end promotions. You know how the industry actually works.The PayoffBase: $50,000Performance Bonus: Up to $25,000 (Based on distribution growth, trial volume, and activation excellence).Total Potential: $75,000+Tools: Travel stipend, sample budget, and the best "office" in the world.We’re moving fast. If you’re ready to represent the best new bourbon in America, we want to see your track record.