Global Marketing Manager

Job Description About the RoleWe're looking for a strategic and hands-on Global Marketing Manager to lead and deliver integrated marketing initiatives across multiple international markets. This is a pivotal role where you'll bridge global brand vision with local execution—ensuring campaigns resonate culturally while maintaining consistency worldwide.You'll play a key role in driving brand awareness, customer acquisition, and revenue growth, working closely with senior stakeholders and regional teams.Key ResponsibilitiesDevelop and execute global marketing strategies aligned with business objectives, including brand positioning, campaign planning, and go-to-market strategies.Conduct market research and competitive analysis to identify trends, opportunities, and regional nuances.Lead multi-channel campaign execution across digital, social, PR, events, and content—ensuring localisation without compromising brand consistency.Manage global marketing budgets, track ROI, and optimise performance against KPIs (e.g., lead generation, conversion rates, brand awareness).Collaborate with regional teams, agencies, and cross-functional stakeholders (sales, product, finance) to align on campaigns and local adaptations.Oversee content strategy and development (web, social, email, video, SEO/SEM) for international audiences.Analyse campaign performance using tools such as Google Analytics, CRM systems, and marketing automation platforms, providing actionable insights.Build and manage global partnerships with media, influencers, and distribution channels.Ensure compliance with international regulations, including GDPR and other data privacy laws.Mentor and support marketing teams or coordinate across matrixed regional functions.About YouExperience5–10+ years in marketing, including at least 3 years in a global or multi-market roleExperience in hospitality or a similar sector is advantageous.EducationBachelor's degree in marketing, Business, Communications, or related fieldProfessional qualifications (e.g., CIM) or a Master's degree are a plusTechnical SkillsStrong expertise in digital marketing (SEO, PPC, paid social, email marketing)Experience with tools such as HubSpot, Marketo, Google Ads, Meta Business SuiteData-driven mindset with experience in A/B testing and attribution modelling.Soft SkillsExcellent project management and cross-cultural communication skillsStrategic thinker with a hands-on approachStrong stakeholder management and influencing skills.Creative, adaptable, and comfortable in a fast-paced environmentAdditional RequirementsFluency in Spanish is essential.