Marketing Manager

About Forma PilatesForma Pilates is a modern Pilates brand redefining the category through a highly curated in-studio experience, a fast-growing digital platform, and a brand presence that feels elevated, aspirational, and culturally relevant. We are growing quickly and looking for a Marketing Manager who is excited to build with us.This is not a narrow corporate marketing role. We are looking for someone scrappy, creative, strategic, organized, and hungry, someone who is excited to wear many hats, figure things out, and do whatever it takes to help grow the Forma brand.About the RoleThe Marketing Manager will oversee day-to-day marketing across brand, digital, content, and customer channels. This person will help drive awareness, growth, and retention across both our in-studio and online businesses. They should be equally comfortable thinking big-picture and jumping into execution.This role is ideal for someone who thrives in a startup environment, moves quickly, has strong taste, and wants to be deeply involved in building an exciting brand.Key ResponsibilitiesLead and support overall marketing initiatives across brand, digital, and growth channelsManage influencer marketing strategy, outreach, and giftingOversee paid media agency performance and help guide strategy across acquisition channelsOversee email marketing agency and campaign calendar to support retention, launches, and promotionsManage paid ad creative development, including briefing, feedback, approvals, and performance-driven iterationHelp concept, coordinate, and execute photoshoots and other brand content productionsOwn all content creation from start to finish, including ideation, filming, editing, copywriting, and publishing across channelsFully own social media end-to-end, including strategy, content calendar, posting, platform management, and day-to-day executionOwn monthly reporting and marketing analytics, with a clear view into performance, insights, and opportunitiesHelp manage and update Shopify, including merchandising, product launches, promotions, and site updatesWork cross-functionally with founders, creative, operations, and external partners to bring campaigns to lifeStay close to the customer, the market, and the culture to identify new opportunities for growthWho You Are4–7+ years of experience in marketing, brand marketing, digital marketing, or growth marketingHighly organized and detail-oriented, with strong project management skillsComfortable managing agencies, freelancers, and outside partnersStrong creative instincts and brand taste, with an understanding of what makes content and campaigns performAnalytical enough to understand performance marketing and reporting, but creative enough to build brandWilling to roll up your sleeves and execute, not just delegateExcited by startups and fast-paced environments where priorities evolve quicklySelf-starter with a positive attitude and a no-task-too-small mindsetExperience with Shopify, email marketing, paid media, influencer marketing, and content production is strongly preferredFitness, wellness, fashion, beauty, or luxury/lifestyle brand experience is a plus