Associate Digital Marketing Specialist

Why Work at Banner?For over 50 years, Banner Engineering has been at the forefront of industrial automation. We offer products and solutions including award-winning sensors, wireless solutions, machine safety, indication and LED lighting. From Fortune 500 leaders to innovative startups, Banner's award-winning products and solutions are helping companies around the world increase efficiency, reduce costs, safeguard equipment, and protect personnel. Our commitment to innovation shows through a continuous, market-driven evolution of products and technology. With engineers employed in nearly every major department, engineering is in our DNA.Banner is a rapidly growing company that offers many personal development opportunities, an excellent benefits package, and a collaborative team of employees who are passionate about what they do.Pay And BenefitsBanner Engineering is committed to offering competitive pay and benefits, including, but not limited to:401(k) with matchStudent Loan 401(k) match programMedical, Dental, and Vision Insurance PlansHSA (Health Savings Account) with company contributionPaid Time Off (PTO)Sales and Profit Sharing EligibilityFlexible work hoursLife InsurancePaid Parental LeavePet InsuranceBase Pay Range: $50,882.00 – $69,962.00Please note some career sites assign estimated compensation ranges that may not accurately reflect what is offered by Banner Engineering.Position SummaryAs the Associate Digital Marketing Specialist within the corporate Marketing team, this role is responsible for authoring and maintaining high impact web experiences that support product launches, campaigns, and key product content across Banner Engineering’s digital ecosystem. This person ensures content is accurate, structured, and aligned with brand standards while supporting both domestic and international sites.Success in this role requires strong judgment in how content is organized, implemented, and optimized within AEM (Adobe Experience Manager). This includes working within Banner’s existing components, templates, and tagging structure to deliver effective, scalable digital experiences. The role also supports multilingual content needs, ensuring content is properly prepared, translated, and deployed across regional sites.This person will contribute to an established digital launch process, partnering with Developers, UX and Visual Designers, Videographers, Regional Marketing teams, and Copywriters to build, refine, and evaluate web experiences that improve performance and usability.This position reports to the Digital Marketing Manager / UX Designer.What You’ll Be DoingThis role is well suited for someone who takes ownership of execution, anticipates needs, and works effectively across teams to deliver strong digital outcomes.Key ResponsibilitiesAuthor, update, and maintain pages in the AEM content management system that support product launches, campaigns, and marketing initiativesEnsure content is accurate, well structured, and aligned with SEO and GEO best practices to improve visibility and performanceApply consistent use of components, templates, tags, and digital assets to create scalable and maintainable pagesEvaluate and refine content implementation decisions to improve usability, engagement, and overall site performanceMaintain multilingual content workflows, ensuring content is prepared, translated, and deployed accurately across regional sites while maintaining consistencyCollaborate with international teams and translation partners to maintain quality and efficiency in localized contentPartner with the UX Designer by supporting research and contributing to the development of new components and website featuresSupport the Banner brand through thoughtful execution of layout, visuals, and minor design updates including graphics and iconsSupport social media campaigns by editing Canva assets, ensuring content is formatted, on brand, and ready for publishing across platformsAssist with website testing, including regression and user acceptance testing, within an Agile workflowManage translation quotes, coordinating with Marketing, product stakeholders, and IT resourcesImprove site search experience by maintaining keyword associations and ensuring users can easily find relevant contentAssist with monitoring site health and performance, including Core Web Vitals, search rankings, and analytics, and take action on identified issuesSupport internal translation resources and workflowsOther duties as assignedWhat You Bring To The TableTo perform this job successfully, you must be able to perform each essential duty satisfactorily, and regular attendance is required. The requirements listed below are representative of the knowledge, skill, and/or ability required.RequiredBachelor’s degree in communications, marketing, graphic design, or related field1-3 years' experience in a digital marketing realted roleExperience working in Content Management Systems such as Adobe Experience Manager, WordPress, or similarProficiency in webpage authoring, digital asset management, component libraries, tagging, and multilingual contentExperience working with product stakeholders and IT teams using Microsoft Teams for collaboration and Jira for Agile project tracking and ticket managementAbility to identify issues and take initiative to resolve with limited directionAbility to learn and adapt to new platforms and workflows for content publishing and translationStrong ownership of execution with the ability to assess, prioritize, and improve digital content decisionsCollaborative mindset with the ability to work effectively across functions and regionsStrong attention to detail and organizational skillsAbility to manage multiple priorities across projects and timelinesPreferredFamiliarity with user interface design and best practicesExperience with a second language Basic understanding of SEO/GEO strategiesWhat To Expect At WorkPhysical DemandsThe physical demands described here must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to support individuals with disabilities.Sit for up to 8 hours per day.Continuous movement, walking, or standing.Exposed to a computer screen for extended periodsMay require repetitive motions such as utilize a computer mouse, keyboard, computer, and other standard office equipment.Communicate with others frequently.Working Environment The work environment characteristics described here are representative of those you may encounter while performing the essential functions of this job. Corporate office environment – indoor and climate-controlledCore ValuesCustomer Driven, Accountability Focused, Integrity Always, New Solutions – Every DayIf you excel in a dynamic, collaborative environment and are looking for meaningful challenges and opportunities to grow, you’ll find a great fit here. Banner Engineering is a premier employer headquartered in MN, offering competitive compensation, comprehensive benefits, and opportunities for professional development as we rapidly grow in the Industrial Automation industry.Banner Engineering is an equal opportunity employer that considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, national origin, disability, or protected veteran status.Affirmative Action (AA)/Equal Opportunity Employer (EOE) M/F/D/VThis job description reflects management’s assignment of key responsibilities; it does not prescribe or restrict the tasks that may be assigned.