Paid Search & Social Specialist -Cincinnati, OH (On-Site)

Job Description: Paid Digital Marketing Specialist Position Description Overview:We are seeking a detail-oriented, execution-focused Paid Digital Marketing Specialist to manage and optimize day-to-day performance across paid search and paid social channels. This is a hands-on keyboard role, responsible for building, launching, and optimizing paid campaigns.Our ideal candidate is comfortable and has the desire to work within multiple paid search and paid social media platforms. They have a strong understanding of performance metrics, not vanity metrics, and the ability to optimize toward business objectives and results such as quality bookings. They can clearly communicate in-platform actions, the rationale behind, and KPI goals of their optimizations, and their impact on performance to both product owners and executive stakeholders. They are excited to work collaboratively with internal marketing partners in creative, paid, and non-paid media to ensure the cohesiveness of campaigns, as well as external marketing partners like operations, finance, and analytics to comprehensively assess performance.Key Responsibilities:Campaign Execution & OptimizationBuild, launch, and manage paid search and paid social campaigns across all paid platforms used, including Google Ads, Microsoft Bing Ads, Meta Ads Manager, and TikTok Ads ManagerPerform daily in-platform optimizations, including bid adjustments, budget and KPI performance pacing, audience refinement, and creative testingManage campaign and account structures, keyword builds, audience segmentation, and ad copy variationsEnsure campaigns are properly aligned to local market goals and priorities rather than managing at a national campaign levelPerformance Management & AnalysisMonitor and optimize campaigns against local market KPIs, including:Spend efficiencyConversion of quality bookings, based on attended appointmentsAnalyze performance trends to identify opportunities for improvement in both volume and quality of conversionsTranslate performance data into actions through optimizations and not just reportingPartner collaboratively to validate conversion tracking and attributionCross-Functional CollaborationParticipate in creative ideation to ensure creatives by media channel are thought through before being handed off to the creative team (static and video)Collaborate with non-paid media developers (SEO, organic social, local listings) to align messaging and demand generation effortsWork with analytics and finance partners to evaluate channel performance and impact to local market ROICommunicate performance insights clearly to all stakeholdersQualifications & AttributesRequired 2+ years of hands-on experience managing paid search and paid social campaignsExperience in healthcare marketing is preferred; however, candidates without direct experience must be able to quickly develop a working knowledge of HIPAA and PHI restrictions and requirements within paid media campaign executionExperience using CRM and offline conversion data to inform optimizationsUse of tools like Google Analytics (GA4) or similar platformsProactive problem-solver who takes accountability of campaign performance