Senior Performance Marketer (Remote)

About Jack WestinJack Westin is a leading Medical College Admissions Test (MCAT) preparation company which is known for crafting high quality, but free, practice materials. The MCAT tests students on the scientific reasoning skills and scientific knowledge which can be learned during typical undergraduate coursework.Senior Performance Marketer (Remote | $2,000–$2,500/month)Jack Westin helps pre-med students get into medical school through MCAT prep courses and admissions consulting. Our paid channels exist to do one thing: get the right student into a free MCAT strategy session. From there, the sales process takes over. Performance marketing is the engine that fills that pipeline, and this role owns the engine.You will manage all paid media across Google Ads, Meta, display, and any other channel that earns its place in the budget. You will build the budget plan, set the strategy, run the campaigns hands-on, analyze the numbers, and report to leadership with clear recommendations. This is a senior, independent role with full accountability for paid acquisition performance.What you will ownOwn all paid media campaigns end to end: Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook and Instagram), and display and retargeting across 360-degree ad formatsBuild and present the annual and quarterly media budget plan: channel allocation, spend pacing, projected CPL, and expected return by channelSet up, manage, and optimize campaigns with full hands-on control of bid strategies, audience targeting, ad copy, and creative direction to the design teamBrief display ad creative clearly: formats, sizes, messaging hierarchy, and call to action. You know what a converting display ad needs and you can communicate that to a designer without ambiguityOwn conversion tracking, UTM tagging, and attribution setup. Our current tracking has known gaps and fixing them is part of the roleDeliver weekly performance reports covering spend, CPL, ROAS, conversion to free sessions, and key findings, in a format leadership can act onRun structured creative and audience tests, document what you learn, and apply it to the next iterationIdentify wasted spend quickly and reallocate. You are accountable for the efficiency of every dollar in the budgetEvaluate new channels and ad formats when the data or the opportunity warrants itWhat we are looking for4 or more years running paid media campaigns hands-on, with a strong record across Google Ads and Meta. Senior means you have owned budget and been accountable for results, not assistedDeep working knowledge of Google Ads across Search, Display, Performance Max, and YouTube. You know the tradeoffs between campaign types and you have strong opinions on when to use eachStrong Meta Ads experience: campaign structure, audience build, creative testing, and optimization. You understand the platform attribution quirks and you account for themExperience with display advertising: you understand ad formats, retargeting logic, frequency management, and what makes a display campaign worth runningYou can build a media budget plan that a CFO can interrogate: spend by channel, projected CPL, assumptions, and the metrics you will use to evaluate whether it is workingStrong data analysis skills: GA4, platform dashboards, and spreadsheets. You can find the issue in a data set, form a hypothesis, and test itSolid understanding of conversion tracking, UTM architecture, and attribution models. Comfortable diagnosing and fixing tracking problemsClear communicator: you can explain performance to a non-marketing audience without oversimplifying or drowning them in numbersNice to haveExperience in education, test prep, or a business with a high-consideration purchase cycleFamiliarity with HubSpot or similar CRM for connecting ad performance to downstream revenueExperience with programmatic or DSP buying beyond Google Display NetworkGoogle Ads or Meta Blueprint certificationWhat We OfferFully remote position with flexible working arrangements$2,000–$2,500 per monthFull-time engagement with a stable, US-based companyOpportunity to work on meaningful projects with a professional, collaborative team