Ecommerce Marketing Manager

About the Company:Live Comfortably is a growing consumer bedding company with a portfolio of licensed and owned brands including Serta, Protect-A-Bed, Restful Nights, Downlite, and Good Housekeeping. We sell across Amazon, Walmart, Target, and our own DTC sites and are building a more aggressive, full-funnel go-to-market strategy.Overview:The Retail Media & Advertising Senior Manager sits at the center of this effort, serving as the bridge between our agency partners and the business. This role owns the orchestration, performance accountability, and strategic direction of retail media and paid digital advertising across marketplaces and DTC. The right candidate brings agency or retail media experience, understands how these platforms truly work, and is ready to step into a brand-side leadership role with clear ownership of outcomes.Essential Duties and Responsibilities: (Includes the following, other duties may be assigned)Primary Responsibilities :Agency orchestration and leadershipOwn day-to-day management of retail media and paid digital agency partners, including PacVue (Amazon), BlueWheel (DTC paid media), and additional agencies as the portfolio growsChallenge agency strategies, push back on underperforming or misaligned plans, and ensure all partners are working toward shared business objectives rather than in silosAmazon advertising oversightPartner with PacVue on full-funnel Amazon advertising across Sponsored Products, Sponsored Brands, DSP, AMC, and tentpole eventsCritically review media plans, ask the right strategic questions, and ensure recommendations are built around business objectives—not agency constraintsDTC paid media managementOversee paid social, affiliate, and search performance for RestfulNights.comUnderstand traffic acquisition costs, conversion economics, and the connection between paid media, email/CRM platforms, and on-site experienceDrive the agency toward an integrated, full-funnel view of performance rather than channel-by-channel reportingOmnichannel and retail media expansionManage advertising efforts across Walmart Connect, Target’s retail media network, and other emerging or pureplay channelsEvaluate agency-managed services and, in select cases, perform hands-on optimization for smaller or test-and-learn accounts (e.g., Wayfair)Budget ownership and investment strategyOwn the advertising budget across channels, tracking spend versus planProvide clear recommendations on where incremental investment should be scaled or reallocated based on performanceSocial media oversightOversee organic social media strategy and execution, including LinkedIn for brand buildingEnsure quality, consistency, and alignment through development and management of a content calendarCross-agency integrationActively coordinate across PacVue, BlueWheel, and internal tools to ensure shared audiences, creativity, timing, and insights are connectedAlign Amazon tentpole events with DTC and omnichannel media strategiesPerformance reporting and communicationBuild and maintain a clear, consistent view of advertising performance across all channelsReport performance, insights, and recommendations to senior leadership and participate in monthly business reviewsEducation And/or Experience: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Minimum Qualifications:3–5 years of experience in retail media, performance marketing, or digital advertisingAgency or retail media background strongly preferred, with direct exposure to building and evaluating media plansSolid working knowledge of Amazon advertising, including Sponsored Ads, DSP, and AMCProven experience managing external agencies and holding them accountable to performanceStrong analytical skills, with the ability to pull reports, identify trends, and present clear, actionable recommendationsExperience managing or owning advertising budgetsHighly organized, self-directed, and comfortable operating in a fast-paced environment with minimal process overheadPreferred Qualifications:Experience at a retail media or performance agency in an account management or strategy role, ideally supporting CPG or home goods brandsFamiliarity with DTC paid social and search platforms (Meta, Google) and on-site conversion dynamicsWorking knowledge of Walmart Connect, Target’s retail media network, and other omnichannel advertising platformsExposure to Amazon Marketing Cloud (AMC) and audience-based strategiesExperience with CRM or lifecycle marketing tools such as Listrak or Klaviyo and their integration with paid mediaComfortable using market intelligence and analytics tools such as Stackline, Profitero, or similar platforms