Segment Marketing Manager - Healthcare

Segment & Clinical Marketing Manager - Healthcare PortfolioAs Segment & Clinical Marketing manager you are responsible for the value messaging of the Healthcare Portfolio from launch throughout the full sales journey, developed to target the different clinical segments, customers, personas and channels.You work with a cross-functional team of sales leaders, product managers, communications specialists and regulatory specialists to assure that the marketing activities support commercial objectives.Your responsibilities:You build a profound and data-driven understanding of the target clinical segments, end customers, personas and channels: market definition, segmentation and size, customer and buyer types & their journey, win/loss, competitors and our positioning. Document market problems/requirements.You create Barco brand equity and awareness with end-users and partners around clear (clinical & economical) value propositions. More specifically:You create and update a clear view of all personas with needs and challenges of these roles and translate the value proposition into clear value messaging for all segments that are in your scope.You develop, project, manage and implement innovative launch programs and enable the channel and regional teams (including key partners) to be successfulYou develop product collateral/tools, aligned closely with product managers, that communicate the product value proposition and value messaging to different stakeholdersYou work with sales to determine the sales support tools needed. Identify the most effective assets and manage the creation and accessibility of these assetsYou leverage partner-owned relationships to deliver aligned messaging that clearly communicates combined clinical, operational, and economic valueYou leverage end user access (e.g. hospitals, physicians, IDN's, ASC networks) to define and execute clinical thought leadership activities, such as webinars, conference presentations, studies and white papersYou define and execute claim roadmaps for the different solutions, such as claim studies with end customersYou are responsible for correct presentation of our products on the websiteYou check and validate all materials with our Regulatory teamYou manage and support regular internal and external sales communicationsYou share insights internally to influence products roadmap and commercial strategy Your ProfilePreferably you have a Master's degree or equivalent through experienceEducated or experienced marketing professional with experience in the medical domain, such as Radiology, Breast Imaging, Surgery and/or Digital PathologyDeep customer empathy; skilled at conducting various forms of customer and market research, and claim validation studiesStrong data-analytics skillsExcellent communication, presentation, and interpersonal skillsAbility to work independently and collaboratively in a fast-paced, dynamic, and cross-functional environmentProfound in English languageTeam playerToolsAdvanced in Microsoft tools (Word, Excel, PowerPoint)Advanced in Marketing tools (SFDC, Marketo (marketing automation))Reporting toolsTeams, ZoomCoPilotWe are committed to conducting our business activities with the highest standards of integrity, responsibility and compliance across all aspects of our operations. This includes adherence to applicable laws, regulations and internal policies related to ethical conduct, quality standards, cyber security, sustainability, data protection & confidentiality and safety.D&I StatementAt Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values-they're core capabilities that propel us toward our shared goals and mission.Read here how we do thisAbout BarcoAt Barco, we design cutting-edge technology that enhances everyday life through advanced visual experiences.As a global leader in collaboration and imaging, we serve the Enterprise, Healthcare, and Entertainment industries with innovative tools that empower professionals to communicate and perform at their best. With a strong commitment to quality, reliability, and sustainability, our technologies are trusted in over 90 countries.