Sr Digital Analyst - Hybrid/Atlanta

Company OverviewSiteOne Landscape Supply is the largest national distributor of landscaping products across the United States and Canada. As a leading supplier of wholesale goods for green industry professionals, we have a long history of serving those who design, build, and maintain outdoor spaces – from lawns and gardens to golf courses, sport fields and more. We pride ourselves on knowing our customers and their business better than anyone else and providing them with a one-stop shop of extensive inventory covering irrigation, lighting, turf and landscape maintenance, hardscapes, nursery, and pest control supplies.At SiteOne, we are passionate about delivering an outstanding customer experience and will stop at nothing to help our customers win. We know that our associates are the key to this success, and our commitment to the SiteOne DNA and support for our associates through development programs, benefits, and perks align with our vision to "Be a Great Place to Work for Our Associates". We foster a culture of safety, teamwork, and continuous improvement. With over 800 locations and exciting expansion ahead, now is the perfect time to join SiteOne and grow Stronger Together™!Position OverviewDigital is blazing new trails at SiteOne.com and is the fastest growing business unit in the company. The Senior Digital Analyst will help to drive the ongoing growth of SiteOne.com by leveraging data and analytics to support both strategic decisions and operational activities. The individual partners with multiple cross-functional teams to improve SiteOne’s omni-channel experience and is involved with many aspects of SiteOne’s Digital business; including but not limited to, Digital Customer Experience/Journey, Digital Customer Acquisition and Retention, Data Enrichment, Product Development, and Promotions. The individual coordinates with a variety of business stakeholders to drive excellence in our .com product, meet roadmap milestones, and drive customer adoption. This role reports to the Director, Marketing & Digital Analytics in the eCommerce/Digital organization.What You’ll DoUnderstands and articulates Digital customer measurement trends, such as visits, clicks, & bounce ratesWorks closely with offshore teams to identify and implement process improvements for Digital tagging and measurement of the Digital customer experienceFamiliarity with Google Analytics & Pendo, particularly customer tracking and dashboardingLeverages accessible tools to analyze online customer behavior to identify issues in customer experiences, user flows; documents and makes recommendations to improveSupports continuous improvement of online customer journey by partnering with Product Managers to help support special projects; Product List and Detail Pages, Shopping Experience enhancements, Search, etc.Supports product discoverability through the installation of SEO and Onsite Search updatesSupports execution of eCommerce roadmap by working with multiple teams to help draft product requirements; creates User Stories and participates in development sessionsConceptualize and execute A/B testing & experimentation to optimize Digital/Marketing performance and effectivenessSupports data enrichment by collaborating with our supplier partners and internal line of business managersSupports .com release cycle by conducting User Acceptance Testing and ongoing QA on new enhancements and bug triages for all .com releasesProactively identifies operational problems, suggest solutions, and when able - independently resolves issuesSupports field training by creating process documentation - written and recorded; coordinates and supports training sessionsWork closely with customer service team to understand customer issues, replicate them, and resolve with ITProvide regular status updates for on-going projects and call out risks/progress to business stakeholders and leadershipSupports ad-hoc special projects as requested by leadershipSkills We Are SeekingBachelor’s degree in Marketing, Digital Marketing, Business Analytics, UX, Computer Science, or equivalent experience3-5 years of experience in an Analytics roleGoogle Analytics – RequiredMicrosoft Office Suite – RequiredPower BI or similar data visualization & dashboarding tool – RequiredFamiliarity with statistical concepts (descriptives, A/B testing, significance testing, regression analysis) – RequiredPendo – PreferredMarketing Mix Modeling – Nice to haveCompensation And BenefitsCompetitive CompensationMedical, Dental and Vision plansPaid Time Off, Paid Holidays401k with company matchTuition ReimbursementLucrative Associate Referral ProgramCompany Apparel and Work Boot VouchersOpportunity for AdvancementPaid Training and Business Certifications AvailableFree Counseling Services/Employee Assistance ProgramLife Insurance and Short- and Long-Term Disability InsuranceProduct DiscountsMost Branches never work Sundays!THE INFORMATION CONTAINED HEREIN IS NOT INTENDED TO BE AN EXHAUSTIVE LIST OF ALL RESPONSIBILITIES, DUTIES AND QUALIFICATIONS REQUIRED OF INDIVIDUALS PERFORMING THE JOB. THE QUALIFICATIONS DETAILED IN THIS JOB DESCRIPTION ARE NOT CONSIDERED THE MINIMUM REQUIREMENTS NECESSARY TO PERFORM THE JOB, BUT RATHER AS GUIDELINES. THEY MAY VARY FROM POSITION TO POSITION.SiteOne Landscape Supply is strongly committed to providing equal employment opportunities for all associates and all applicants for employment. All employment decisions at SiteOne-including those relating to hiring, promotion, transfers, benefits, compensation, placement, and termination-will be made without regard to race, color, national origin, genetic information, creed, sex, sexual orientation, gender, gender identity, religion, age, veteran status, uniform service, pregnancy, disability, or any other factor protected by applicable law.