VP, Content Strategist – Health & Wellness

Role Summary/PurposeWe are seeking a strategic, data-driven, and creative VP, Content Strategist to lead the development and execution of a unified content strategy, for our Health & Wellness products and solutions, that drives brand growth, customer engagement, and revenue across both B2C and B2B audiences. This leader will own the end-to-end content ecosystem - from messaging architecture to multi-format content production, distribution, and governance.This role requires a modern content operator who is equally fluent in storytelling, performance marketing, and AI-enabled content systems, including LLM-driven discovery and search optimization, in addition to leading and inspiring talent and having the ability to collaborate and influence cross-functionally.Essential ResponsibilitiesContent Strategy & MessagingDefine and evolve core messaging pillars, themes, and strategic narratives aligned to brand and business prioritiesDevelop compelling messaging tailored to distinct customer segments (consumer/cardholder and B2B)Ensure consistency and clarity of messaging across all channels and touchpointsPartner with marketing, brand and product teams to translate business strategy into differentiated contentContent Development & ProductionOptimize the strategy and oversee creation of multi-format content that may include:Webinars and video seriesCase studies, customer storytelling and provider testimonialsBlogs and newslettersWebsite and landing page copyMarketing collateral and merchandising contentSocial media postsTradeshows – onsite content capture (i.e. provider testimonials)Government, PR and Consumer AffairsEstablish scalable content frameworks and editorial standardsLead internal teams and external agencies to deliver high-quality, high-impact contentAI-Enabled Content & InnovationCollaborate with our Enterprise Content and SEO teams, as well as with PR, to drive LLM, GEO and AI content optimization strategies to ensure brand visibility in emerging discovery platformsStay ahead of trends in LLM-based discovery, AI search, and generative contentCollaborate with Enterprise Content team to implement tools and processes to scale content creation while maintaining quality and brand voiceContent Portfolio & Program PrioritizationCollaborate with our Enterprise Content team to define the content roadmap and editorial calendar based on business impact and audience needsPrioritize content programs, formats, and topics that drive measurable outcomesAllocate resources effectively across internal teams and agency partnersContinuously evaluate and optimize content mix based on performance dataChannel Strategy & Content GovernanceEstablish and enforce content governance frameworks across all channelsDefine channel-specific content strategies while maintaining a cohesive brand voicePartner with digital and marketing teams to optimize content distribution and performanceEnsure compliance with brand, legal, and regulatory standardsPerformance & AnalyticsDefine KPIs to measure content effectiveness across awareness, engagement, and conversionLeverage data and insights to continuously refine messaging and content strategyBuild reporting frameworks that connect content performance to business outcomesLeadership & Cross-Functional CollaborationCoach and lead a high-performing content teamCollaborate and work cross functionally across the org (Marketing, Performance Marketing, Legal, Compliance, Analytics, etc)Influence executive stakeholders with data-driven insights and strategic recommendationsPerform other duties and/or special projects as assigned.Qualifications/RequirementsBachelor's degree OR in lieu of degree, a high school diploma and 8+ years of experience in credit card, financial services or health and wellness marketingA minimum of 8+ years of professional work experience in the Marketing field to include 8 years of content strategy, brand storytelling, or editorial leadershipProven experience leading integrated content strategies across B2C and B2B environments, including muti-channel, multi-format content ecosystems at scaleStrong track record of developing messaging frameworks that drive growth5+ years of experience managing a team/organization and experience presenting to and engaging with senior leadership Deep understanding of SEO, AI search, and LLM-driven discovery (GEO)Hands-on experience with AI-enabled content tools and workflowsStrong analytical mindset with ability to translate data into actionable insightsAbility and flexibility to travel for business as requiredDesired CharacteristicsMBA desirableExperience in healthcare and in financial services preferredExceptional leadership, communication, and stakeholder management skillsAbility to analyze data, identify key trends and opportunities and develop improvement opportunitiesSelf-motivated, creative, strong initiative, and flexible Strong process and project management skills with successful experience influencing and leading cross-functional teamsAble to work in a fast-paced environment and manage multiple projectsStrong communication skills needed to exchange complex information and interface with cross-functional teams both internally and externallyDemonstrates exceptional attention to detail, ensuring accuracy, consistency, and high-quality execution across all deliverablesPositive, high-energy attitude with passion for contentGrade/Level: 13The salary range for this position is 130,000.00 - 210,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.Salaries are adjusted according to market in CA, NY Metro and Seattle.Our Way Of WorkingWe’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.Eligibility RequirementsYou must be 18 years or olderYou must have a high school diploma or equivalentYou must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding processYou must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Our CommitmentWhen you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all.Reasonable Accommodation NoticeFederal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard TimeJob Family GroupMarketing